How to create a Facebook Timeline Promotion Using Heyo

Facebook timeline promotion creator from Heyo - Facebook marketing tips from @KrishnaDe

I recently wrote about the changes to Facebook promotion guidelines and provided a great example of how you could implement the changes and ensure that you remain compliant with Facebook guidelines but still grow your email database.

A number of Facebook promotion tools have been launched in recent weeks to help you manage Facebook timeline posts and one that has just been released is from Heyo.

What I liked about this free app is that they give you prompts to help you create your Facebook timeline contest, for example asking you if it is a giveaway, photo contest or a coupon and they also provide you with options of copy for you to amend.

Remember to add a link to your terms for the contest or promotion in your description to manage expectations of participants and to comply with terms in your country or for your industry that apply.

I tested the tool and unfortunately I could not get it to work in Firefox on the first few attempts, though I did manage to get it to work in Chrome. You will need to authorise the app to post to your Facebook Page.

You will be invited to create a Heyo account leaving your details so you will be able to hear about the ability to sort and rank entries and pick a random winner with a future release of the app – it is not clear if this will a free or a paid solution.

There is also an option to by-pass that – in Chrome I had to scroll down to the bottom of the email capture form to see that option.

Once you post the promotion or competition to Facebook you will then have the option to post to one of your Facebook Pages. The promotion posts as a photograph post so make sure that you use a photograph of 403 pixels by 403 pixels as noted on the Heyo tool to optimise your image.

You can check out the Heyo tool here.

I do think you will need a tool to help you manage the entries which is why I liked the Shortstack solution I wrote about in an earlier article.

So you could use the Heyo solution to help you craft your promotion and then look for a tool to help you manage the selection process for the winning entry.

Some free solutions available to help you select a winner of your Facebook Timeline promotion are Contest Capture, Woobox, and Fanpage Karma,

Tabsite have also announced they plan to launch a tool.

Have you tried hosting a Facebook Timeline content yet? What if any tools have you used to support you?

If you missed the previous Facebook marketing promotion guidelines articles you will find them on Pinterest here and here just re-pin these links if you want to curate them to your Pinterest boards to review later.

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Sage One Ireland Giving Back To Business Event 17 July 2013

Sage One Ireland Giving Back To Business Event 17 July 2013 by Krishna De

This week I received a little package with two delicious cup cakes thanks to Sage One in Ireland along with an invitation to attend their forthcoming breakfast meeting taking place on 17 July 2013 at the Shelbourne Hotel in Dublin.

Sage One is celebrating their second birthday in Ireland by hosting this event which will have speakers from Google and Facebook sharing tips and insights on how to market your business online, and you will have the opportunity to have a professional head shot taken – which of course you could use on your website or personal social networks.

Unfortunately I am not able to attend, but there are still a few places left. Head over to the Sage One Giving Back To Business Event registration page to book your place for this free event.

Disclosure: I support Sage Ireland in a non paid role as one of their business experts and am invited from time to time to provide articles and input to some of their content marketing and social media ebooks.

What does 1 million shares on Facebook look like?

One million shares on Facebook visualised

What does 1 million shares on Facebook look like is the question addressed in some recent research (PDF download and you have to be logged into Facebook to access it).

The research showed that for the article that was reviewed, there are hundreds of nodes of shares – I love the visualisation image don’t you?

In the research for the article reviewed it appears out only 5% of photos on the social network get reshared with an average of about 15 reshares.

Read the original article about the research on Mashable here.

 

The Facebook Official Guide To Measuring Success On Facebook

Facebook-measurement-guide

If you are managing a Facebook Page to promote your business or organisation then one question you may be asking is how to measure your Facebook marketing success.

Facebook themselves comment that they believe the following measures are the most relevant:

Reach: Did you reach the right people, how many of them did you reach, and what was the frequency?

Brand resonance: Did reaching these people change perception in the way you wanted and did the message stick?

Reaction: Did people actually go into stores or onto your site and purchase?

Consumer insights: What have you learned about people, product and brand that can improve the business?

These are certainly helpful to review – but remember to link these back to your overall marketing communications goals for your organisation to develop your key performance inducators to measure your Facebook marketing success especially when it relates to integration of your marketing communications.

Facebook have produced a guide (pdf) to help you measure your Facebook marketing – you can also see it below – I posted it to SlideShare for ease of access of my  digital marketing students.

What other things do you measure when it comes to marketing on Facebook?

Facebook to buy Instagram for $1 billion

Instagram-to-be-acquired-by-facebook

What a way to start the week – while businesses in Ireland and the UK enjoy their Easter vacation, an announcement breaks that “Facebook will pay $1 billion in cash and stock for Instagram in its largest-ever acquisition” just months before Facebook is expected to go public.

Mark Zuckerberg comments on his Facebook profile:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

And if you are worried what this acquisition will mean for you if your Instagram user, the official press announcement from Facebook states:

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

And on the Instagram blog, Kevin Systrom their CEO comments:

It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.

Instagram is a social network enabling people to add filters and effects to their photogrpahs taken with their mobile phone.

It has attracted close to 30 million users, even though it worked only on iPhones until last week, when it released an Android version of its app.

More than 5 million photos are uploaded each day to Instagram.

If you are wondering about the image – well of course it was taken on my mobile phone and uploaded to Instagram -it’s an image I took of the Techcrunch article about the Instagram acquisition.

 

 

How to implement an digital Easter egg hunt to attract more customers

Tesco-6

How can you move visitors through your online properties?

Here is an example from Tesco Ireland where they are hosting a competition for Easter that takes people from their Facebook Page to their online magazine and to different pages of their website on an Easter egg hunt.

It’s a great idea that you could modify for your business – remember to integrate it with your ezine, your instore promotions, your traditional media and your direct mail shots.

If you are a retailer you could reference your competition on your till receipts and if you are a restaurant or case you could promote the competition on your menu – you never know people just may enter when on your premises using their smart phone!

And if you run a competition like this while you won’t get more fans of your Facebook Page through like gating, you will build awareness of your Page and if it’s engaging people may become a fan.

Furthermore, if you are using a competition to build your data base of prospects, the fact that people enter on your website means that you are not limiting your audience to those who are on Facebook.

One recommendation I would make versus the Tesco Easter competition is whether you need to ask people their age – it’s simpler and less obtrusive if you ask people to confirm they are over the minimum age for entry.

How could you adapt this idea for your business? Do leave your feedback on our Facebook Page.

Facebook Timeline Tips: Did you forget to add your cover image to your Facebook Page?

A suprising number of Facebook Pages seem to have forgotten that Facebook Timeline comes into effect today.

As I was navigating through Facebook I found these Pages that had forgotten to add a cover image to their Facebook Pages – some of the brands might suprise you.

What was interesting is that some of the organisations were also promoting their Facebook Pages with adverts and all have posted on Facebook recently so there is no reason that they should not be aware of the impending changes.

I also found a number of Facebook Pages which have breached Facebook cover image guidelines for example adding their website URL, including their contact details to their cover photo, adding calls to action and using images that are mainly text.

So here is a quick reminder of the guidance from Facebook about your Facebook Timeline cover images:

Cover-image-guidelines

  • Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to

  • To get the best quality image and fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes
  • All cover images are public, which means anyone visiting your Page will be able to see the image you choose.

Cover images must be at least 399 pixels wide and may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Your contact details for example your web address, email details, mailing address or other information intended for your Page’s About section

  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property
  • You may not encourage or incentivise people to upload your cover image to their personal timelines.

You can find more information about Facebook Pages guidelines here.

Here is a bonus tip: why not use the change to Timeline to increase some new visitors to your Page?

Dell-promotes-its-facebook-timeline-on-twitter

Take for example Dell using their corporate Twitter account to promote their Facebook Page and then writing an extensive article on their blog about their Timeline on Facebook including before and after images and alos references to the milestones in the history of their brand that they have added to their Timeline.

Please do share with me other examples of great promotions of Facebook Timelines on my Facebook Page.

Facebook Page Dimensions

Facebook-page-dimensions

Here is a helpful template from DreamGrow correct as at October 2011 with the dimensions for the different elements on Facebook:

Profile Picture For Facebook Pages

Width: 180px
Height: 540px

Facebook Page Avatar - displayed against every post

Width: 90px
Height: 90px

Facebook Landing Page

Width: 520px
Height: Unlimited

Maximum Size Of Pictures That Can Be Uploaded

Width: 2048px
Height: 2048px

Maximum Size Of A Picture As Displayed

Width: 960px
Height: 720px
Facebook ads

Facebook Adverts

Picture width: 110px and height: 80px
Size: 5MB

Header: 25 characters
Body copy: 135 characters

Facebook Status Update

Status update length: 63,206 characters
Comment length: unlimited

Video

The maximum size of vide you can upload is 1024MB and a length of 20 minutes

And a bonus tip for your personal presence on Facebook:

Facebook Profile Timeline Image

Width: 851px
Height: 315px

A visual guide to the new Facebook insights

New_facebook_insights

Source: NeoConsulting

How ‘Like’ translates across the globe

Facebook-like-translations-across-the-world

Source – BigMouth