Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship

Quick thoughts and tips about building visibility, buzz, reputation and profits - plus stuff that doesn't fit my blog

The future of commerce and a Google Wallet resource for US retailers

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A really extensive review of the future of commerce - very timely given the launch of Google Wallet this week.

If you are a US retailer make sure that you are Google Wallet ready - check out this resource to help you.

 

THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE
ADDITIONAL RESOURCES
This week in the UK, New Look is reported to have seen orders from mobile users increase by 60% in the three months to July.

The results came after the high street fashion retailer paired with Mobile Interactive Group (MIG) to launch its first mobile-commerce site in April.

Since then, revenue generated by mobile users visiting New Look’s web properties increased 45%, with the number of mobile users visiting its site having increased 800% during the year to July.

New Look also partnered with Responsys to drive traffic to its m-commerce site by targeting users who open their emails on their smartphones in a campaign that generated a 300% increase in click-through rates.

NMA reported that earlier this year, the Direct Marketing Association in the UK released research indicating that retailers were generally behind consumer demand for m-commerce.
One study, published in June 2011 by Direct Marketing Association (DMA) in conjunction with Empirix of over 3,900 consumers, indicated that 82% of respondents wanted to buy products via their mobile phones. Despite 82 per cent of shoppers saying they want new mobile services, only 42 per cent of businesses say that they have a mobile strategy and 14 per cent of organisations state that they have no plans to put a strategy in place. Of those with or looking at a mobile strategy, 75 per cent siad they were unsure of how to deal with the cross channel impacts in writing a business case for mobile.

The rise in popularity of Google Chrome in the UK, Ireland and the US according to Statcounter

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The Guardian reported yesterday that three years after launch, Chrome last month captured 22% of UK users and marginally overtook Mozilla's Firefox browser (metrics being sourced by Statcounter). Microsoft's Internet Explorer remains the most popular browser for UK users with 45%.

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Checking Statcounter for Irish statistics you will see that in May 2011 Chrome became the second most popular browser.

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And if you look at the US data it looks as though if Chrome continues to rise in popularity there, it will become the second most popular web browser by the end of 2011 or early 2010.

Want to increase your online visibility in Google Universal Search? Here is how you do it - it really is simple!

Not new news but good to see some analytics on this on the importance of video and photos in Google Universal search results - see the original article here on Search Engine Land.

Note - the data is for large metropolitan areas in the US.

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In summary from the research:

  • YouTube was the number one video site that shows up for video results
  • Google Maps was the number one map site that shows up for map results
  • Google Product Search was the number one shopping site that shows up for shopping results
  • Google’s Blogger was the number one image site that shows up for image results.

Usa-top-10-search-results-for-universal-search

Bottom line - if you want to be found in Google - use their products! And make sure you are posting online photo's and video's for your key words to claim more content on page 1 of Google Universal Search results.

 

Google+ for the enterprise - how to join a test group of businesses and brands

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If you are looking to create a Google+ account for your business or brand, this video explains that there is the opportunity to join a test group - the sign up form comments that "We will be using this small experiment to see the effect of including brands in the Google+ experience".

Photo credit: Quickdraw.me

How the loading time of your website affects your bottom line (Infographic)

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via blog.kissmetrics.com

Google launched a site speed report earlier this month - http://bgn.bz/googlesitespeed.>

By default, page speed measurement is turned off, so you’ll only see 0’s in the Site Speed report until you’ve enabled it.

Read about this new development on the Google blog.

Google social search goes global

Google announced this week that social search results will be rolling out across the globe in the next week and available in 19 languages.

Social search results will be visible to you and only appear when you are logged into your Google Account. If you’re signed in, Google makes a best guess about whose public content you may want to see in your results, including people from your Google chat buddy list, your Google Contacts, the people you're following in Google Reader and Buzz, and the networks you’ve linked from your Google profile or Google Account.See the people who wil be included here in your Google Dashboard.

For public networks like Twitter, Google finds your friends and sees who they’re publicly connected to as well.

Find out more about Google social search here.

Removing content from Google

There is an interesting article on Problogger about content scrapping of your blog and talking about the issue of copyright.

One helpful link they provided was how to report content that you want removed from Google search - you will find the link here to report content you want removed from Google.

Make sure that if you ever quote an excerpt from an article oline you alway ensure that you give attribution and a link to the orginal source.