Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
I have covered previously how Google Hangouts on Air can be used by musicians and also by the entertainment industry to promote and sell tickets and products, and today One Direction, the boy band, hosted their Google Hangout On Air to promote their new album and tour. Unfortunately it was not without it's glitches. If you head over to the Google Plus … [Read more...]
As part of my curation of case studies of how organisations are using Google Hangouts On Air here is an example from the movies - for the launch of the much talked about film Interstellar. The event was hosted live using Google Hangouts On Air from the Smithsonian's Air and Space museum featuring members of the cast of the movie and they invited a number … [Read more...]
If you have been following my series of articles covering case studies of organisations using Google Hangouts On Air you will know that earlier this year Google introduced the Showcase App which enables hosts to feature content both during and after a live show. This is a feature that many organisations who are looking to promote content … [Read more...]
You may recall some months ago that Google introduced plus post ads. I covered them in the Visual Content Marketing Show Episode 7 which you can find here. One of the first organisations to use them was Toyota and Google has published a case study including the results that Toyota achieved to support their promoton of the Toyota Collaborator Google … [Read more...]
If you have been following my content here on my blog for some time you will know that I have been exploring how organisations are using Google Hangouts for business including lead generation and social commerce. I use Google Hangouts On Air in my business both privately with clients and publically for events and in the last year I have been using them … [Read more...]
In this series of exploring how brands and organisations are using Google Hangouts for business, a recent example you will want to explore especially if you are in the business of sports is that helpd by Nike Football called #AskZlatan. The promotion states: The world is invited to a liveGoogle+ Hangout with Zlatan, one of the riskiest footballers in the … [Read more...]