Sage One Ireland Giving Back To Business Event 17 July 2013

Sage One Ireland Giving Back To Business Event 17 July 2013 by Krishna De

This week I received a little package with two delicious cup cakes thanks to Sage One in Ireland along with an invitation to attend their forthcoming breakfast meeting taking place on 17 July 2013 at the Shelbourne Hotel in Dublin.

Sage One is celebrating their second birthday in Ireland by hosting this event which will have speakers from Google and Facebook sharing tips and insights on how to market your business online, and you will have the opportunity to have a professional head shot taken – which of course you could use on your website or personal social networks.

Unfortunately I am not able to attend, but there are still a few places left. Head over to the Sage One Giving Back To Business Event registration page to book your place for this free event.

Disclosure: I support Sage Ireland in a non paid role as one of their business experts and am invited from time to time to provide articles and input to some of their content marketing and social media ebooks.

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Tips for selecting a domain name for your blog

Be careful how you name your blog
Michele Neylon of Blacknight shares helpful tips in this presentation for selecting a domain for your blog. Slide 21 (screen shot above) provides examples of what to watch out for.

Find the presentation online here.


For a small investment you can brand your blog versus using the default name from the service provider if you are choosing to use a hosted service.

The ideas that Michele shares are also applicable when you are selecting a name for your Facebook Page.

I would also add:

1. Check that the name you are selecting is not trademarked

2. Speak the domain name outloud and check it is going to be easily understood if you referred to it in a conversation or when speaking on radio.

What other tips would you add for selecting a domain for your blog?

How Will You Take Advantage Of The New Facebook Page Cover Guidelines?

If you are managing a Facebook Page you will be pleased to hear of the changes to Facebook Page Guidelines for cover images which have been relaxed.The change effective from 6 March 2013 (though not widely promoted) means that you can now include a call to action on your Facebook cover image – however you must still ensure that the text on your image remains at 20 percent or less of the space.The guidelines state:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

You can see an example of what I developed for my Facebook Cover image below.

Facebook Page Cover Guidelines - Changes March 2013 Demonstrated By Krishna De

Here is a tool that can help you check if your cover image exceeds more than 20 percent text http://coverphoto.paavo.ch – the tool however does not give you the ability to check the density of text BEFORE uploading it to your Facebook Page.

What plans do you have for updating your Facebook cover to promote your products or services as a result of this change?

The future of commerce and a Google Wallet resource for US retailers

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A really extensive review of the future of commerce – very timely given the launch of Google Wallet this week.

If you are a US retailer make sure that you are Google Wallet ready – check out this resource to help you.

 

THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE

ADDITIONAL RESOURCES
This week in the UK, New Look is reported to have seen orders from mobile users increase by 60% in the three months to July.

The results came after the high street fashion retailer paired with Mobile Interactive Group (MIG) to launch its first mobile-commerce site in April.

Since then, revenue generated by mobile users visiting New Look’s web properties increased 45%, with the number of mobile users visiting its site having increased 800% during the year to July.

New Look also partnered with Responsys to drive traffic to its m-commerce site by targeting users who open their emails on their smartphones in a campaign that generated a 300% increase in click-through rates.

NMA reported that earlier this year, the Direct Marketing Association in the UK released research indicating that retailers were generally behind consumer demand for m-commerce.
One study, published in June 2011 by Direct Marketing Association (DMA) in conjunction with Empirix of over 3,900 consumers, indicated that 82% of respondents wanted to buy products via their mobile phones. Despite 82 per cent of shoppers saying they want new mobile services, only 42 per cent of businesses say that they have a mobile strategy and 14 per cent of organisations state that they have no plans to put a strategy in place. Of those with or looking at a mobile strategy, 75 per cent siad they were unsure of how to deal with the cross channel impacts in writing a business case for mobile.

Google authorship markup resources

Google is testing it’s authorship mark up – watch a video about it here:

Find more information at the Google Webmaster tools site about authorship

Find the Google updated information on authorship here – you will need a Google profile

The rise in popularity of Google Chrome in the UK, Ireland and the US according to Statcounter

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The Guardian reported yesterday that three years after launch, Chrome last month captured 22% of UK users and marginally overtook Mozilla’s Firefox browser (metrics being sourced by Statcounter). Microsoft’s Internet Explorer remains the most popular browser for UK users with 45%.

Statcounter-browser-ireland-monthly-201007-201107

Checking Statcounter for Irish statistics you will see that in May 2011 Chrome became the second most popular browser.

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And if you look at the US data it looks as though if Chrome continues to rise in popularity there, it will become the second most popular web browser by the end of 2011 or early 2010.

Want to increase your online visibility in Google Universal Search? Here is how you do it – it really is simple!

Not new news but good to see some analytics on this on the importance of video and photos in Google Universal search results – see the original article here on Search Engine Land.

Note – the data is for large metropolitan areas in the US.

Universal-search-trend-percentage-searchmetrics

In summary from the research:

  • YouTube was the number one video site that shows up for video results
  • Google Maps was the number one map site that shows up for map results
  • Google Product Search was the number one shopping site that shows up for shopping results
  • Google’s Blogger was the number one image site that shows up for image results.

Usa-top-10-search-results-for-universal-search

Bottom line – if you want to be found in Google – use their products! And make sure you are posting online photo’s and video’s for your key words to claim more content on page 1 of Google Universal Search results.

 

How does Google make it’s money? With these keywords through it’s advertising (infographic)

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For more details read the full post on Wordsream.

Google+ for the enterprise – how to join a test group of businesses and brands

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If you are looking to create a Google+ account for your business or brand, this video explains that there is the opportunity to join a test group – the sign up form comments that “We will be using this small experiment to see the effect of including brands in the Google+ experience”.

Photo credit: Quickdraw.me

82% of word of mouth conversations are face to face (US research)