Using Facebook Hashtags – Six Things You Need To Know

Following up on my earlier article about five tips for using hashtags on Facebook in your digital marketing campaigns here are six more things you need to know (screen shots included).

Are you planning to use Facebook hashtags in your marketing campaigns?

If you missed my earlier article you will find it here:

https://plus.google.com/u/0/+KrishnaDe/posts/6GWy7gdDR2W

Please consider adding me to your circles if you want to access my content marketing and social media tips.

#facebooktips #facebookmarketing #facebookhashtags   #contentmarketing  

Using hashtags in your Facebook marketing
Facebook Marketing Tips – this presentation takes you through screen shots of how to use hashtags in your Facebook marketing. It also includes a link to an arti

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How To Use Hashtags In Your Facebook Marketing Campaign

Facebook announced earlier this week that they were launching clickable and searchable hashtags. Are hashtags live for you on Facebook yet? They have gone live for me today.

Yesterday I posted a personal update about an infographic from Electric Ireland and used their hashtag that I noticed they were using on Twitter – today when I look at the post I can see the hashtag is blue so when I click on it I can navigate straight to the search for that hashtag #energyguzzlers

See my post here:

https://www.facebook.com/KrishnaDeOnline/posts/10151729469269048

See the hashtag search here:

https://www.facebook.com/hashtag/energyguzzlers

You will be able to:

- post a hashtag in your status update
- search for hashtags from the search bar
- contribute to the conversation in the search bar posting – the hashtag will already be in the status update box so you do not need to write it in.

Find the announcement about Facebook hashtags here:

http://newsroom.fb.com/News/633/Public-Conversations-on-Facebook

Facebook help provides these links:

- how to use hashtags (you will know this if you are already using hashtags in your marketing) https://www.facebook.com/help/587836257914341

- who can see hashtags on Facebook https://www.facebook.com/help/134343280099148

Five Tips To Help You Use Hashtags On Facebook In Your Marketing

1 – Integrate hashtags into your campaigns across all media from Google Plus to Twitter, Instagram and of course Facebook

2 – If you are using hashtags for a marketing campaign make sure that it is unique so the conversation is not drowned out by another conversation

3 – Ensure that you check hashtags you know are used in relation to your brand as part of your online reputation monitoring and customer service programme

4 – Don't hijack a hashtag – we have seen too many examples of Twitter hashtags that have gone wrong where a brand inappropriately uses a hashtag especially when related to disasters

5 – Promote your campaign hashtag across all media – both online and offline.

What other suggestions do you have for integrating Facebook hashtags into your digital marketing campaign?

Here is another article you may find of interest when considering using hashtags on Facebook : http://socialmediatoday.com/timgrimes/1532906/how-facebook-hashtags-can-impact-brands

Update – Facebook Marketing with Hashtags

I have just published a presentation with six additional tips including screenshots for those of you who have not yet got access to hashtags on Facebook. You will find the presentation here:

https://plus.google.com/u/0/+KrishnaDe/posts/6GWy7gdDR2W

It appears that Facebook posts in hashtag searches are getting re-ordered and are listed not according to the most recently posted hashtag.

Tops posts have the most likes, comments and shares followed by the most recent posts.

This is going to be interesting to monitor and is important for your marketing campaigns and online visibility.

More Resources About Facebook Hashtags For Marketers

Facebook Studio posted:

Every day, more than 4.75 billion pieces of content are shared on Facebook. In many cases, these conversations are about brands, products, public figures and local businesses.
 
Hashtags are now available to a small percentage of people and Pages on Facebook, and we will roll them out more broadly in the coming weeks.
 
Here is what marketers need to know:

- If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising.

- Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.

- Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business. We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.

- Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile. We recommend you continue to focus on your existing campaigns to drive your most important business objectives.

Hashtags are a first step in surfacing relevant and important public conversations.  Over time our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.

You can read theor post here:

http://www.facebook-studio.com/news/item/introducing-hashtags-on-facebook

#faceboooktip #facebookmarketingtip #facebookhashtags  

*Pinterest Tip – Using Pinterest In British English #pinitforwarduk * ~

*Pinterest Tip – Using Pinterest In British English #pinitforwarduk * ~
At the recent launch of Pinterest in the UK, they reported that there was now a British language setting. Today I saw a notification to advise me of the opportunity to change my language settings.

To change your language on Pinterest just hover over your profile menu and click 'Settings'. Choose your language from the Language menu and then save your setting.

Current languages include American English, British English, Dutch, French, German, Portugese and Spanish.

Are you seeing the notification to change your language? Have you made a decision to change it or are you staying the the default of American English?

By the way if you are using +PicMonkey check out their new fonts – I am featuring three of them in my image below.

Pinterest For Business Resources

For more Pinterest for business tips you can follow my Pinterest for business board:

http://pinterest.com/krishnade/pinterest-training-tips

Find a host of additional resources at:

http://krishnade.com/pinterest-for-business

Circle me on Google Plus to follow my social business updates:

http://Google.com/+KrishnaDe

#Pinteresttip #pinterestmarketing #pinitforwarduk #pinterest #picmonkey  

The future of commerce and a Google Wallet resource for US retailers

Psychological_medchanisms_behind_social_shopping

A really extensive review of the future of commerce – very timely given the launch of Google Wallet this week.

If you are a US retailer make sure that you are Google Wallet ready – check out this resource to help you.

 

THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE

ADDITIONAL RESOURCES
This week in the UK, New Look is reported to have seen orders from mobile users increase by 60% in the three months to July.

The results came after the high street fashion retailer paired with Mobile Interactive Group (MIG) to launch its first mobile-commerce site in April.

Since then, revenue generated by mobile users visiting New Look’s web properties increased 45%, with the number of mobile users visiting its site having increased 800% during the year to July.

New Look also partnered with Responsys to drive traffic to its m-commerce site by targeting users who open their emails on their smartphones in a campaign that generated a 300% increase in click-through rates.

NMA reported that earlier this year, the Direct Marketing Association in the UK released research indicating that retailers were generally behind consumer demand for m-commerce.
One study, published in June 2011 by Direct Marketing Association (DMA) in conjunction with Empirix of over 3,900 consumers, indicated that 82% of respondents wanted to buy products via their mobile phones. Despite 82 per cent of shoppers saying they want new mobile services, only 42 per cent of businesses say that they have a mobile strategy and 14 per cent of organisations state that they have no plans to put a strategy in place. Of those with or looking at a mobile strategy, 75 per cent siad they were unsure of how to deal with the cross channel impacts in writing a business case for mobile.

Google authorship markup resources

Google is testing it’s authorship mark up – watch a video about it here:

Find more information at the Google Webmaster tools site about authorship

Find the Google updated information on authorship here – you will need a Google profile

The rise in popularity of Google Chrome in the UK, Ireland and the US according to Statcounter

Statcounter-browser-gb-monthly-201007-201107

The Guardian reported yesterday that three years after launch, Chrome last month captured 22% of UK users and marginally overtook Mozilla’s Firefox browser (metrics being sourced by Statcounter). Microsoft’s Internet Explorer remains the most popular browser for UK users with 45%.

Statcounter-browser-ireland-monthly-201007-201107

Checking Statcounter for Irish statistics you will see that in May 2011 Chrome became the second most popular browser.

Statcounter-browser-us-monthly-201007-201107

And if you look at the US data it looks as though if Chrome continues to rise in popularity there, it will become the second most popular web browser by the end of 2011 or early 2010.

Want to increase your online visibility in Google Universal Search? Here is how you do it – it really is simple!

Not new news but good to see some analytics on this on the importance of video and photos in Google Universal search results – see the original article here on Search Engine Land.

Note – the data is for large metropolitan areas in the US.

Universal-search-trend-percentage-searchmetrics

In summary from the research:

  • YouTube was the number one video site that shows up for video results
  • Google Maps was the number one map site that shows up for map results
  • Google Product Search was the number one shopping site that shows up for shopping results
  • Google’s Blogger was the number one image site that shows up for image results.

Usa-top-10-search-results-for-universal-search

Bottom line – if you want to be found in Google – use their products! And make sure you are posting online photo’s and video’s for your key words to claim more content on page 1 of Google Universal Search results.

 

How does Google make it’s money? With these keywords through it’s advertising (infographic)

Where-does-google-make-its-money

For more details read the full post on Wordsream.

Google+ for the enterprise – how to join a test group of businesses and brands

2011-07-06-google-plus_color_small-9d96e862

If you are looking to create a Google+ account for your business or brand, this video explains that there is the opportunity to join a test group – the sign up form comments that “We will be using this small experiment to see the effect of including brands in the Google+ experience”.

Photo credit: Quickdraw.me

82% of word of mouth conversations are face to face (US research)