Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Increasingly with the ease of access of using live video especially from mobile devices, I am noticing more people using live video at events. This may be the organisers, sponsors, attendees or the speakers. Some event organisers may be a little nervous of this approach, especially if the event is a paid conference. They may worry that no one will be … [Read more...]
I've been noticing a video getting a lot of coverage in the media (over 3.4 million views since it was posted yesterday) - probably because it is something that has not been done before, it includes technology that is currently popular, and it involves a well know social media influencer. There is no question that the video is a great campaign. … [Read more...]
If you are involved in tourism you have probably been using visual content from images through to video content to promote your properties or destinations. But have you considered live streaming?I have previously written about how the Hilton Hotel used Periscope to share live streams as part of their Washington DC’s 50th anniversary of the hotel. You can … [Read more...]
How might you go about launching a new offer to the market for your product? Well here is an idea that has been implemented by Bord Gais Energy and I was lucky enough to be a recipient. Earlier this week, Bord Gais Energy launched an offer relevant for new electricity customers giving them a 10 per cent discount and €100 off their bill if they sign up to … [Read more...]
At the PRII conference this year it was reported that: From 2010 to 2012, somewhere between 30-50% of broadsheet content stemmed directly from PR activity. What is also interesting to note is that many organisations are finding that 'news sites' will cut and paste their press release without altering it when posting it to their online publication. This … [Read more...]