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Three tips for event organisers using when using Periscope live video for events and conferences

04/04/2017 By Krishna De Leave a Comment

Three tips for event organisers using when using Periscope live video for events and conferences

Increasingly with the ease of access of using live video especially from mobile devices, I am noticing more people using live video at events. This may be the organisers, sponsors, attendees or the speakers. Some event organisers may be a little nervous of this approach, especially if the event is a paid conference. They may worry that no one will be … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, How to use Periscope and Meerkat for business, Live streaming for business, Marketing with Periscope Tagged With: #SageSummit, Influencer marketing, Live stream for business, Live stream for events, Periscope for business, Periscope for events and conferences, Sage Summit

Social media disclosures and your Holiday marketing campaigns

21/12/2016 By Krishna De Leave a Comment

Social media disclosures and your Holiday marketing campaigns

I've been noticing a video getting a lot of coverage in the media (over 3.4 million views since it was posted yesterday) - probably because it is something that has not been done before, it includes technology that is currently popular, and it involves a well know social media influencer. There is no question that the video is a great campaign. … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Holiday Marketing Tips, Influencer marketing, Social Business, Visual Marketing Tagged With: 360 camera, Influencer marketing, Samsung, Samsung Gear 360, Social media, Social media influencers, social media marketing

How your tourism business can use Periscope to attract more visitors and customers

27/03/2016 By Krishna De Leave a Comment

How your tourism business can use Periscope to attract more visitors and customers

If you are involved in tourism you have probably been using visual content from images through to video content to promote your properties or destinations. But have you considered live streaming?I have previously written about how the Hilton Hotel used Periscope to share live streams as part of their Washington DC’s 50th anniversary of the hotel. You can … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, How to use Periscope and Meerkat for business, Influencer marketing, Marketing with Periscope, Social Business, Visual Marketing Tagged With: #MyDubai, Influencer marketing, Live stream for business, Live Stream Insiders, National Cherry Blossom Festival, Periscope, Periscope case study, Periscope for business, Periscope for tourism, Royal Caribbean Periscope campaign, Visit Dubai Periscope campaign, Your Dublin Tour Guide

How the Irish love St Valentine’s Day an infographic based on research by Bord Gais Energy

14/02/2015 By Krishna De Leave a Comment

How the Irish love St Valentine’s Day an infographic based on research by Bord Gais Energy

How might you go about launching a new offer to the market for your product? Well here is an idea that has been implemented by Bord Gais Energy and I was lucky enough to be a recipient. Earlier this week, Bord Gais Energy launched an offer relevant for new electricity customers giving them a 10 per cent discount and €100 off their bill if they sign up to … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured On Instagram, Influencer marketing, Ireland, Social Business, Social Media Ireland Tagged With: #LoveBGE, Bord Gais Energy, Influencer marketing, St Valentine's Day

How to write an online press release to attract more visibility and engage your audience

28/07/2013 By Krishna De

How to write an online press release to attract more visibility and engage your audience

At the PRII conference this year it was reported that: From 2010 to 2012, somewhere between 30-50% of broadsheet content stemmed directly from PR activity. What is also interesting to note is that many organisations are finding that 'news sites' will cut and paste their press release without altering it when posting it to their online publication. This … [Read more...]

Filed Under: Articles, Content Marketing, Influencer marketing, Online PR, Social Business, Social Media Ireland Tagged With: Certificate in Social Media for PR Professionals, FTC Dot-com disclosures, Influencer marketing, Online press release, PR Newswire Asia, PRII

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

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