Are you looking for a way to track your statistics of your posts on Pinterest and even schedule your content? Then a resource to check out is the startup Pinerly which is open for registration on a beta basis so you will have to wait for access.

As I wrote about yesterday, as with any other social network you need to work out what works for your your audience and your products so analysing your own data will help you increase engagement and support your content marketing on Pinterest.

I don't have access yet to the platform but when I do I'll create a video taking you behind the scenes.

Pinerly have in the meantime released and infographic about the statistics they have found about the best time to post and what kind of content receives the most engagement.

So remember to register for your early access to Pinerly if you want to ensure you get an imporvice return on investment in your Pinterest marketing.

Pinterest for Business Resources

You will find tips on my Pinterest account about how to use Pinterest for business

Don't forget to register for our forthcoming webinar series to help you with your social media marketing - including a webinar all about Pinterest for business

Read my recent articles about marketing using Pinterest

If you are using Pinterest here is some research for you to review and evaluate against what you are experiencing for your content plan.

Dan Zarrella has examined some 11,000 posts on Pinterest and identified some key insights:

- the description of your Pin matters and that if your description is about 20 characters it will be more likely to be re-pinned

- people love posting content that is related to food with the most re-pins happening where the following words were included: 'chicken', 'minutes', 'bake' and 'cake'

- you are more likely to get repinned if the Pin is 'liked' by your community versus has a lot of comments

- tall images are likely to have more pins.

As ever you have to review this against your experience. I know was surprised by a recent post I shared which was just a simple text quote rahter than an engaging image received more likes and shares than most of my Pins and the time of my posting has made a difference to the amount of engagement. That's not unexpected if you consider what we know about engagement on Facebook.

What have you found works for you in relation to encouraging more re-pins of your content on Pinterest?

Pinterest for Business Resources

You will find tips on my Pinterest account about how to use Pinterest for business

Don't forget to register for our forthcoming webinar series to help you with your social media marketing - including a webinar all about Pinterest for business

Source: ContentPlus

Here is an interesting infographic based on research of just over 300 people in the US using LinkedIn conducted by Wayne Breitbarth.

In summary:

- 90.9% of those surveyed use the free version of LinkedIn

- 51.6% of respondents had 200 or less contacts

- 5.1% of participants had over 1000 conntection on LinkedIn

- 54.7% of respondents were members of 10 or more groups

- and 10.5% of people were spending more than 8 hours a week on LinkedIn.

When asked how LinkedIn had helped, respondents to the survey said:

- 76.9% found it helpful for research about companies and people

- 68.6% commented that it was helpful to reconect with people

- 49.7% stated that it helped them buld new relationships with people who may influence new customers

- 44.5% said it helped them be more effective in face to face networking

- and 38.3% said LinkedIn helped them uncover potential opportunities.

One of the first things you must do when establishing your network on LinkedIn is to ensure that your profile is complete. LinkedIn recently changed it's approach to how they calculate 100% completeness. If you LinkedIn profile is not yet 100% complete read this recent article about the eight simple steps you need to take to increase your visibility on LinkedIn.

If you are looking for training on how to use LinkedIn in your small business I am facilitating two workshops in Dublin this Spring hosted by Dublin City Enterprise Board and I can promise you they are content rich LinkedIn training programmes:

3 April 2012 - Getting Started With LinkedIn hosted by Dublin City Enterprise Board

29 May 2012 - LinkedIn for Leads and Profits, hosted by Dublin City Enterprise Board

 

 

 

 

 

I am researching this week ahead of an event on the use of social media for the property sector - including estate agencies, auctioneers, facilities and property management. It has been more than six months since I presented to this industry - unfortunately I have seen few examples in the sector that i can highlight as best practice in social media in the real estate industry in the UK and Ireland.

If you know of some great examples please do share them below.

In the meantime here is an infographic I found from April 2011 created by Postling who reviewed 500 Postling accounts specific to real estate in the US and more than 7,000 small business accounts to find information on how the real estate industryin the US is using social media which I hope you will find of interest if you are in this sector.

 

 

 

Here is a quick overview of the state of Pinterest as at February 2012 in an infographic created by DigSandbox and designed by Lemon.ly.

Find more markeitng infogrpahics and Pinterest resources at my Pinterest account.

So you keep hearing the Pinterest is just for 'girls'? Don't believe all you read - we need to 'dig into the numbers' and as I wrote about earlier this month, the majority of visitors to Pinterest in the UK are infact male according to Google Ad Planner (you need to be logged into your Google account to see the metrics).

In Ireland the number of users at the moment is so small that Google Ad Planner does not register them.

Visual.ly have created an infographic to show the data as at December 2011.

Are you on Pinterest? If so you'll find me there too!

Do you get stuck thinking of what to write about in your blog posts? Here is a helpful info graphic from Copyblogger created by Blueglass.com which might inspire your content marketing.

What other ideas would you add?

By the way this is a great example of re-purposing content and publishing it in other formats as the infogrpahic was based on a previous blog post!

How do you deliver your learning and development programmes to your employees?

'Chalk and talk' in the training room may be appropriate in some cases, however for the last fifteen years or more we have seen virtual learning using platforms such as Moodle through to virtual conferences.

If you are delivering content digitally however what is the implication of the migration from the PC by employees to the use of mobile platforms.

Intuition the elearning provider who develop technology-enabled learning programmes for financial services, life sciences and public health have created an infographic as a reminder that we need to review the implications of this trend. (Unfortunately they don't reference the source of the statistics they use in the grapic)

I'd love to see a follow up infographic or an article about what their top tips are for managing the transition effectively - I know some organisations still have staff with out of date computers and browsers that are far from up to date.

Source: Intuition