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posted on June 13, 2012 by
Pinterest drives online sales
This infographic is based on research conducted by Shopify who analysed 25,000 Shopify online stores.The research found that:
- Referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter.
- Shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites.
- Of those purchases, the average order is US$80 which is double the average order from Facebook.
For tips on how to use Pinterest in business register for our forthcoming Pinterest webinar.
posted on June 13, 2012 by
Social shopping infographic
posted on June 9, 2012 by
The most common LinkedIn passwords
In case you missed the news this week of the LinkedIn passwords that were compromised correspond I hope you take the time to review your passwords for your social media channels.
6.5 million passwords stolen and posted on the web by a hacker following which Rapid7.com, a cyber security company, analyzed those 165,000 passwords and have produced this infographic of the 30 most commonly used passwords.
posted on April 12, 2012 by
Tracking your statistics and scheduling content on Pinterest
Are you looking for a way to track your statistics of your posts on Pinterest and even schedule your content? Then a resource to check out is the startup Pinerly which is open for registration on a beta basis so you will have to wait for access.
As I wrote about yesterday, as with any other social network you need to work out what works for your your audience and your products so analysing your own data will help you increase engagement and support your content marketing on Pinterest.
I don’t have access yet to the platform but when I do I’ll create a video taking you behind the scenes.
Pinerly have in the meantime released and infographic about the statistics they have found about the best time to post and what kind of content receives the most engagement.
So remember to register for your early access to Pinerly if you want to ensure you get an imporvice return on investment in your Pinterest marketing.
Pinterest for Business Resources
You will find tips on my Pinterest account about how to use Pinterest for business
Don’t forget to register for our forthcoming webinar series to help you with your social media marketing – including a webinar all about Pinterest for business
Read my recent articles about marketing using Pinterest
posted on April 11, 2012 by
Data on how to get more repins on Pinterest
If you are using Pinterest here is some research for you to review and evaluate against what you are experiencing for your content plan.
Dan Zarrella has examined some 11,000 posts on Pinterest and identified some key insights:
- the description of your Pin matters and that if your description is about 20 characters it will be more likely to be re-pinned
- people love posting content that is related to food with the most re-pins happening where the following words were included: ‘chicken’, ‘minutes’, ‘bake’ and ‘cake’
- you are more likely to get repinned if the Pin is ‘liked’ by your community versus has a lot of comments
- tall images are likely to have more pins.
As ever you have to review this against your experience. I know was surprised by a recent post I shared which was just a simple text quote rahter than an engaging image received more likes and shares than most of my Pins and the time of my posting has made a difference to the amount of engagement. That’s not unexpected if you consider what we know about engagement on Facebook.
What have you found works for you in relation to encouraging more re-pins of your content on Pinterest?
Pinterest for Business Resources
You will find tips on my Pinterest account about how to use Pinterest for business
Don’t forget to register for our forthcoming webinar series to help you with your social media marketing – including a webinar all about Pinterest for business
posted on April 10, 2012 by
Infographic – Pinterest tips for online commerce
Pinterest for Business Resources
You will find tips on my Pinterest account about how to use Pinterest for business
Don’t forget to register for our forthcoming webinar series to help you with your social media marketing – including a webinar all about Pinterest for business
posted on March 20, 2012 by
How are small businesses in the US using LinkedIn?
Here is an interesting infographic based on research of just over 300 people in the US using LinkedIn conducted by Wayne Breitbarth.
In summary:
- 90.9% of those surveyed use the free version of LinkedIn
- 51.6% of respondents had 200 or less contacts
- 5.1% of participants had over 1000 conntection on LinkedIn
- 54.7% of respondents were members of 10 or more groups
- and 10.5% of people were spending more than 8 hours a week on LinkedIn.
When asked how LinkedIn had helped, respondents to the survey said:
- 76.9% found it helpful for research about companies and people
- 68.6% commented that it was helpful to reconect with people
- 49.7% stated that it helped them buld new relationships with people who may influence new customers
- 44.5% said it helped them be more effective in face to face networking
- and 38.3% said LinkedIn helped them uncover potential opportunities.
One of the first things you must do when establishing your network on LinkedIn is to ensure that your profile is complete. LinkedIn recently changed it’s approach to how they calculate 100% completeness. If you LinkedIn profile is not yet 100% complete read this recent article about the eight simple steps you need to take to increase your visibility on LinkedIn.
If you are looking for training on how to use LinkedIn in your small business I am facilitating two workshops in Dublin this Spring hosted by Dublin City Enterprise Board and I can promise you they are content rich LinkedIn training programmes:
3 April 2012 – Getting Started With LinkedIn hosted by Dublin City Enterprise Board
29 May 2012 – LinkedIn for Leads and Profits, hosted by Dublin City Enterprise Board
