Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Having worked with the marketing and communications teams of several universities over the years, I am always interested in terms of how colleges are using digital and social media in terms of student recruitment. This year I had an additional vested interest, as my daughter had applied to university, so I have been even more accutely tuned into campaigns … [Read more...]
If you have been using Facebook Live for video streaming you will be aware that sometimes people find it hard to find your live stream when it is live even if they have subscribed to get updates. This tip is something that help you direct people to your stream when you are live. If you want to direct people to your Facebook Live when you are … [Read more...]
UPDATE 1 FEBRUARY 2017 - Huzza is acquired by Kickstarter and will cease operations on 1 March 2017. Read about this change and six learnings for live streamers. Some weeks ago I wrote about the live stream platform Huzza which allows multi person live streams. To enable this feature you need to invest in one of their paid plans. To learn about how … [Read more...]
If you have been exploring visual content marketing over the last year you will have noticed the proliferation of new tools for live video and live streaming as I cover in my Live Stream Insiders show.One of the live video apps that has had the greatest adoption, until of course the launch of Facebook Live, is Periscope and I have been writing, educating and … [Read more...]
If you have been using Periscope for visual communications you will no doubt always be exploring how to attract more people to your live streams and replays.There are a number of tactics I have covered in articles and previous video tutorials, but an update today for the Twitter iOS app (no update required) has the potential to help broadcasters attract more … [Read more...]
'We want our live stream campaign to go viral' declares the marketing manager.So the creative agency creates story boards and mock-ups for the campaign and submit a proposal indicating the investment is going to be about €5,000 including design time, influencer engagement and the production team. That is considered really good value given the usual campaigns … [Read more...]