Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Have you considered using live streams for 'town hall' style events? That is the use case that the new live stream platform Talkin has been developed around which they call a live Twitter Townhall app. The platform was developed to deliver video to any user under 1 second latency so it it is pretty close to real time live video. What I was particularly … [Read more...]
If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point. Facebook recently introduced this feature for live stream replays and video hosted on their platform. YouTube has had this feature for … [Read more...]
If you are using live video as part of your communications plan, you may have considered using YouTube live. In recent months it has become possible to live stream with your mobile using the YouTube app, but YouTube is a little more complext from your desktop - until now. As announced this week, you can now go to youtube.com/webcam OR click on “Go live” in … [Read more...]
If you are using live streaming as part of your communications, you may have wondered if your live stream always has to be live, or can you live stream a pre-recorded video? Over the years, we have seen this tactic being used for webinars where people can watch an 'evergreen' webinar that was previously recorded. It is actually a way many webinar … [Read more...]
Have you ever wondered how people are live streaming pre-recorded content? It may be that they are using tools such as Wirecast, vMix or BlueJeans (the latter two are tools I use for live streaming). I recently noticed a new feature had been added to a live stream tool I occasionally use that works in your browser and allows you to live stream pre-recorded … [Read more...]
If you are live streaming, you will know that one of the challenges is attracting viewers to your shows. Many live streamers enjoyed using previously available live stream platforms where they could be discovered because people were using the platform and could come across their live stream. That is one of the issues the new Facebook Watch programme is … [Read more...]