Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
If you follow Snapchat news you may recall that Snapchat bought Bitstrips, the startup behind Bitmoji, back in March for a reported US$100 million, but at the time. This week Snapchat revealed how it would integrate Bitstrips’ product alowing Snapchat users the opportunity to use their personalised avatar in chat or in snaps.If you do not already have a … [Read more...]
I previously referenced a brand using SnapChat in their marketing and this week Betfair announced that it will trial the visual content marketing platform for photomessages offering exclusive odds. Marketing week reported: Betfair will distribute an exclusive ‘enhanced double’ offering on the social platform on the morning of Saturday’s Premier League … [Read more...]
As I have done in previous years here are a few Valentine's Day marketing campaigns that caught my eye this year. One campaign that I thought was really unusual was from PayPal where they encouraged people to request a free cusom poem for a loved one. I noticed their campaign on Instagram initially (see the image below from their post). You could … [Read more...]