How do you communicate to prospective clients how you differ from your competitors? You can listen to my thoughts that I recorded on SoundCloud today. How do you differentiate yourself from your competitors by KrishnaDe This clearly is a fine line that we must tread. Some organisations build their reputation on being confrontational. This … [Read more...]
The British Heart Foundation – Targeting Food Companies Marketing To Children
As I work with a number of organisations in the food industry I was interested to learn of the campaign launced this weekened by the Bristish Heart Foundation about marketing food to children. I have curated a series of resources below for research and review purposes which you may also find of interest including content from the British Heart Foundation … [Read more...]
The truth about marketing virtual summit for service based businesses
If you missed my previous communication about the virtual marketing event that features some of america's most well known experts in marketing I want to remind you it is still not to late to register for the Truth About Marketing Seminar. The speakers will be covering tips to attract new clients to your service based business. The programme is hosted by … [Read more...]
Example of a referral card
In an audio programme available on my Facebook Page for anyone who joins the page, I talk about referral cards. Here is an example of one of the referral cards I have used in the past. Do you use referral cards? I have taken part of the card off the example as it's no longer the branding used in my organisation. The card was laid out with copy on both … [Read more...]
Children’s Commercial Communications Code Public Consultation by the Broadcasting Authority of Ireland
As a parent and someone who is a marketer, here is an important public consultation that I will be paying attention to. This week the Broadcasting Authority of Ireland (BAI) launched a public consultation on how food and drink should be commercially promoted to children in the broadcast media.The public consultation is part of a review by the BAI on the … [Read more...]
Marketing To The Irish Woman – Purse Power: How to Engage and Influence the New Irish Female Consumer Conference, 6 October 2011, Dublin
I remember when I first set up my own business and at the time I hosted a women's radio show and also spoke and wrote about women in business. As part of my research I explored the importance of the female consumer - it's well known that women influence in the order of 80 percent of consumer purchases in the US ad Western Europe. I was therefore delighted … [Read more...]
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