An introduction to measuring your content marketing success

How to measure content marketing infographic

How to measure your content marketing infographic - an introduction

If you are developing your content marketing plan you will be considering how to measure the impoact.

This infographic is a useful introduction to what to consider in relation to developing your ontent marketing goals around the areas of building awareness of your organisation, products or services awareness, getting people to consider your consider your offering and then measuring conversion.

What do you track to measure the success of your content marketing plan.

The infographic is from Brand Point.

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Two platforms to review your social media performance against your competitors

When you are measuring your brands reach in social media what tools do you use?

Social Bakers is a great tool especially when it comes to Facebook pages and they also provide Twitter and Facebook analytics.

Another tool you might not have come across is Track Social – here is a screen shot of the data for Brand Disney.

Track_social

And if your brand is not listed you can submit the details of your presence in social media on the site.

Social media starts with listening – the Dell experience

Building a Social Business: It all Starts with Listening

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