An introduction to measuring your content marketing success

How to measure your content marketing infographic - an introduction

If you are developing your content marketing plan you will be considering how to measure the impoact.

This infographic is a useful introduction to what to consider in relation to developing your ontent marketing goals around the areas of building awareness of your organisation, products or services awareness, getting people to consider your consider your offering and then measuring conversion.

What do you track to measure the success of your content marketing plan.

The infographic is from Brand Point.

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Two platforms to review your social media performance against your competitors

When you are measuring your brands reach in social media what tools do you use?

Social Bakers is a great tool especially when it comes to Facebook pages and they also provide Twitter and Facebook analytics.

Another tool you might not have come across is Track Social – here is a screen shot of the data for Brand Disney.


And if your brand is not listed you can submit the details of your presence in social media on the site.

Social media starts with listening – the Dell experience

Building a Social Business: It all Starts with Listening

View more presentations from Dell Social Media

Social media traffic trends to Irish, UK and US websites March 2009 to May 2011


Source – statcounter


Source – statcounter



Source – statcounter

Also read: Do you know where your website traffic is coming from

Social media measurement using HootSuite

Introduction to Social Media Measurement with HootSuite

View more documents from HootSuite

Twitter’s invites people to test their new analytics product


Great news reported by Mashable – Twitter is inviting people to test their new analytics product.

Have you received an invite yet?

What do you use to measure your Twitter analytics now?

Monitoring Social Media Conference 22 November 2010, London


Here is a conference that looks interesting to attend about social media monitoring.

The Monitoring Social Media 2010 will be exploring social media monitoring and measurement and the format is presentations, panels and expert-led discussions.

Areas that are included are:

* Social Media Monitoring Tools and Services

* Brand and Reputation Management

* Sentiment Detection and Analysis

* Identifying and Connecting with Influencers

* Measurement and ROI.

The conference takes place on 22 November 2010 in London an speakers include Philip Sheldrake of The Influence Crowd, Loic Moisand of Synthesio, Mark Schmulen of Constant Contact and Giles Palmer of Brandwatch.

Find out more about the conference and book your place here:

The event is organised by – you can follow them on Twitter @Influencepeeps

Google Analytics “Seminars for Success” 17-18 February 2010, Dublin

The Digital Marketing Institute is delivering the first “Seminars for Success” in Ireland on the week starting 15th February 2010.  Click here to find out more about the Google Seminars for Success programme, which is a worldwide training programme being rolled out by Google.

This page describes the Google Analytics 2 Day course that akes place in Dublin on 17th & 18 February 2010

Where: Radisson BLU, Golden Lane, Dublin 8 (map/directions)

When: Wednesday 17th & Thursday 18th February 2010

Time: 09:30 – 17:00 each day

Cost: €499 per day (or €899 for both days)

If you are looking to learn more about metrics and analytics in relation to Google Analytics you might want to check out this programme which is approved by Google.

You might it’s a little more than some training programmes that you have attended in the Internet arena in Ireland – but check the link out here and you will see that the pricing is consistent with Google guidelines. Details here:

The programme is facilitated by Vicky Brock from the UK who is Director of Web Analytics for Google Analytics Authorised Consultants, Highland Business Research.

(Yes I know the team at the DMI who are organising this course as I am one of their training faculty).

I just wish my calendar would have accomodated me attending this programmme.

Social Media Measurement: the ROI of your social media plan

When I start my social media seminars, one of the first things I cover is defining the goals and metrics for your social media communications plan.

Here is a great video that shares some of the best known case studies on the social web and what the impact of the social media programme has been for their brand, product or service.

What do you measure and track when it comes to social media monitoring?