The FTC to Update its Online Advertising Guidelines View more presentations from Word of Mouth Marketing Association Also access my previous article about the FTC social media disclosure guidelines. … [Read more...]
Like Guinness Arthur’s Day and Riverdance does your social media marketing invoke emotion?
Today is the celebration of Arthur's Day - the global marketing programme established by Diageo to help build the awareness and consumption of Guinness. You could almost consider it as a second opportunity to celebrate all things Irish - the first of course being St Patricks Day. I attended an event yesterday hosted by the Irish Internet Association and … [Read more...]
Drupal Camp Derry 22-23 October 2011 – registrations open
There has never been a beter time for digital marketing and the tools that are available to help us build our visibility and attract leads. I will be talking today at a conference about the fact that here in Ireland recent research identified that SME's seem to still not have a web presence - in fact 40% of them have no website. One of the great platforms … [Read more...]
The future of commerce and a Google Wallet resource for US retailers
A really extensive review of the future of commerce - very timely given the launch of Google Wallet this week. If you are a US retailer make sure that you are Google Wallet ready - check out this resource to help you. THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE View more presentations from Gregory Pouy ADDITIONAL … [Read more...]
Integrate your social media communications with your offline marketing to boost your results
One of the areas I am passionate about is 360 communications - what I mean is the integration of your marketing communications online and offline. It's an areas that few organisations have really adopted which is why I always include it in my marketing and communications training. Most of us have businesses that exist in the 'real world' - few of us have … [Read more...]
A misunderstood area for successful online lead generation – compulsory questions
As a marketer, it's important to have data and when offering a webinar, teleseminar or any free programme asking questions ahead of making the programme or product trial available is a great way to gather research. But are you asking questions that you need to know at this stage of your marketing and sales funnel or just that you would like to know? Asking … [Read more...]
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