As a parent and someone who is a marketer, here is an important public consultation that I will be paying attention to. This week the Broadcasting Authority of Ireland (BAI) launched a public consultation on how food and drink should be commercially promoted to children in the broadcast media.The public consultation is part of a review by the BAI on the … [Read more...]
Forrester predicts US Marketing Spend to 2016 – my views on the predictions
Forrester recent reportd that in the US by 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend within the next five years.What does this growth mean for … [Read more...]
Eloqua Grande Guide to Social Advertising
Eloqua Grande Guide to Social Advertising View more documents from Eloqua … [Read more...]
Wave 5 Global Web Index August 2011
Wave 5 Trends - GlobalWebIndex - August 2011 View more presentations from Tom Smith … [Read more...]
Internet Expo Ireland 2011, 14-15 October 2011, RDS Dublin
The same day as the Digital Insight Conference you will find the first day of Ireland's first Internet Expo in association with Irish Internet Association. The Internet Expo is setting out to provide practical advice through the free seminar programme that is taking place on both days and the opportunity to meet suppliers for products and technologies that … [Read more...]
Irish Times Digital Insight Conference, 14 October 2011, Dublin
If you are interested in digital marketing then check out the forthcoming Irish Times Digital marketing conference, supported by the IIA. Speakers include representatives from Facebook, Google, Hostelworld, Microsoft and The Telegraph.Here is the event in summary. Time: 1.30pm - 5.30pmLocation: The Concert Hall at Royal Dublin SocietyTicket Price: … [Read more...]
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