Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship

Quick thoughts and tips about building visibility, buzz, reputation and profits - plus stuff that doesn't fit my blog

FoxNews.com Politics Twitter feed get's hacked on the 4th July

Twitter_hack_fox_news
This is an unfortunate but timely story as I am preparing for a workshop next week about managing a crisis that could start through social media.

Yesterday FoxNews.com reported that their Fox News Politics Twitter account had been hacked:

FoxNews.com's Twitter feed for political news, FoxNewspolitics, was hacked early Monday morning.

Hackers sent out several malicious and false tweets claiming that President Obama had been assassinated. Those reports were incorrect, of course, and the president was spending the July 4 holiday with his family at the White House.

The tweets have been removed from the feed.

FoxNews.com alerted the U.S. Secret Service, which will investigate the hacking and do "appropriate follow up," spokesman George Ogilvie said. 

Jeff Misenti, vice president and general manager of Fox News Digital, said FoxNews.com was working with Twitter to address the situation as quickly as possible.

"We will be requesting a detailed investigation from Twitter about how this occurred, and measures to prevent future unauthorized access into FoxNews.com accounts," Misenti said.

FoxNews.com regrets any distress the false tweets may have created.


Twitter_hack_fox_news2
Have you got a criis management plan in place in the event that your Twitter account was hacked? What actions would you take?

PRII Conference - Crisis Communication In A 24/7 World, 15 April 2011 Dublin

Prii_conference_2011

If you are a PR professional or communications professional in Ireland then you will ot want to miss this event taking plave on Friday 15 April 2011 at the Chartered Accountants House, Pearse Street, Dublin 2.

The confernece is hosted by the PRII (I teach their Social Media Communications programme) and is chaired by George Hook, Broadcaster & Journalist.

Here are the case studies that will be covered:

Neil Chapmanformer Head of Communications, Global Refining & Marketing, BP
BP case study: The Deepwater Horizon disaster

Cathal O’Neill Chief Executive, Risk Management International
He will cover how organisations classify risks and how they can ensure they are adequately prepared to respond effectively to a crisis

Elma Peters Corporate Communications Director, Western Europe & Russia, GE
GE case study: the Amplification Room, a tool that has since become central to all its communication efforts.

Bernard Harbor Head of Communications, IMPACT
How unions are they balancing the internal PR challenge

Padraig Slattery Managing Director, Slattery Communications
Case study: An insider’s unique view of the Toyota Recall

Panel discussion: Joanne RichardsonDiarmaid FerriterEoghan O’Neachtain and Nóirín Hegarty
How to salvage the reputation of Ireland Inc

Tom Murphy Director of Communications, Corporate Citizenship, Microsoft Corporation
Global within seconds: Impact of social media on crisis communication and reputation (Tom will be connecting by Skype for the conference).

FOLLOW THE TWITTER HASHTAG

The Twitter hashtag for the conference is #prii11

BOOK YOUR PLACE

You can book your place at the conference online here.

The adoption of enterpise social networks and social media monitoring by US IT companies

Media_httpwwwemarkete_pxpiw
via emarketer.com

How is your IT company monitoring the social web?

That is the question that US company Information Week Analytics asked in their research report 'Socially Challenged? Make Your Enterprise Social Networking Efforts Pay Off'.

Here is a summary of the report:

- 56% reported using search alerts such as Google Alerts

- 16% use an outside vendor

- 15% use a speciality application such as Radian6

- 40% did not know how they monitored the social web for comments about their business or brand.

The chart above covers the types of comments the comapnies surveyed have a formal process of handling.

Of the companies that replied to the survey nearly 90% of stated that they have some sort of social networking in place, yet attempts to get employees to blog, use wikis, participate in discussion forums or take advantage of full-scale enterprise social networks largely fail - the report comments that it was due to a lack of single sign-on, integration with e-mail, tracking of user activity.

The survey reports on the adoption of enterprise social networks also and comments that:

- The most used function of enterprise social networking is the online directory with Facebook-style profiles (22% of survey respondents report heavy use), followed by team or company wikis (13%), company discussion forums (7%) and internal blogs (5%)

- One-third of companies surveyed don't provide employees with single sign-on to their internal systems

- 39% of respondent don't offer any type of e-mail integration with their internal social networks

- Only 8% of companies approach their social networking initiatives with a coordinated team from multiple disciples; most efforts are led by marketing

- Microsoft's SharePoint is the leading enterprise social networking system, with 71% of the market; Google's sites and IBM's Lotus are the only other platforms with a sizeable base.

Read a summary of the report here: http://www.valleynewslive.com/Global/story.asp?S=13814554

Access the full report here: http://analytics.informationweek.com/abstract/10/4754/Messaging-Collaboration...

Publicis YouTube Video - the original and the satire

The original video created to promote the company's Twitter stream shows CEO Maurice Levy and Saatchi & Saatchi CEO Kevin Roberts and staff in their office but all the conversation has been replaced by the sounds of birds twittering.

The other version has annotations translating the Tweets.

If this were your firm what would you do?

 

Infographic - The State of Social 2010 survey from Econsultancy and Bigmouthmedia Survey

Media_httpimagesbigmo_hauce
via images.bigmouthmedia.com

Are you struggling to work out if your social media marketing programme is worth your investment in time? Then you are not alone - some 47% of marketers who responded to the recent Econsultancy survey said that they were not able to measure the ROI of their social media marketing programme and that the 'jury is out'.

In my experience you can determine the outcomes of your social media marketing - but to do so you have to get clear about your goals at the beginning of your campaign - but that is what many organisations fail to do.

Of the 800 companies and agencies who took part in the research in August-September 2010 (72% being based in the UK), 40% reported they have “experimented with social media but have not done much”.

Some highlights of the report are:

- Around a quarter of company respondents (26%) said their most senior managers were “very interested indeed” in social media, compared to 19% who said there was “very little interest”

- Direct traffic (72%) is still regarded as the most important metric for assessing social media activity - almost three-quarters of respondents say this is one of the three most important metrics they use

- 45% of responding companies don’t have any policies or guidelines for the use of social media (in my experience this is far higher and many companies have started engaging in social media without a policy being in place).

You can purchase the Econsultancy Social Media and Online PR Report 2010 here: http://econsultancy.com/uk/reports/social-media-and-online-pr-report