As today is Safer Internet Day I thought this would be an appropriate resource from Frugal Dad to help you manage tour privacy online

10 easy steps to add a document to your blog using SlideShare.net

What support do you give your children about managing their personal brand online?

My three daughters aged 11 and under all have personal blogs, one has a Twitter account, and two of them have created podcasts and video content that have been posted online.

They have also been members of social networking sites for some years such as the Disney social network Club Penguin.

But these have all been undertaken with supervision of myself and my husband.

I read with interest and concern about the use of the Internet in terms of young people promoting their personal brand today through an infographic from Axa who had conducted the research in the UK - Axa are looking for five "exceptional people" as they describe them aged 11 to 18 who want to succeed, whether it’s in sport, enterprise, the arts, science, or in the community as part of their AXA Ambition Awards.

Here is what their survey identified in their survey of 11-18 year olds:

• 90% of them use social media sites

• 75% of them use social media sites to keep in touch with family and friends
• 36% use social media sites to tell people about themselves - this increases to 42% when they reach 17-18 years of age
• 1 in 5 believe that using a professional picture is the best way of improving their professional image online
• 21% make friends with people they don't know
• 18% exaggerate about social acivities
• 14% add 'cool' people to their contacts
• 12% exaggerate about their personal details.

It left me wondering what guidance do young people get generally about how they manage their online reputation? That's why I am working on a couple of projects specifically about this are at the moment - more of those in the forthcoming months.

Here is the infographic from the study.

 

 

 

 

 

At todays conference at the Europa Academy, Bill Cullen talked about how John F Kennedy's speech in the Dail in Dublin on 28 June 1963 inspired him to write his first 5 year plan - which he commented that he delivered in just 12 months.

Bill shared that from his point of view that the following areas are what he focuses on for his professional success:

• Self discipline
• Positivity
• Sacrifice
• Determination
• Energy
• Perserverance.

Who or what has inspired you to play a bigger game?

 

My Visual Resume - Saad Ahmed Shaikh

Having spent over 20 years working with corporate and consumer brands, when I set up my own organisation I realised that I not only needed to brand myself but also my small business. In fact I also then began to teach people how to do the same and I used social media to help me build visibility for my business and my own profile as a speaker and mentor.

It's funny how people seem to have been forgetting the importance of developing their brand and have jumped straight to marketing - so I was pleased to be invited to speak again on developing a profitable brand essence at an event recently for a group of start up businesses.

The one problem was that the event organisers made the mistake of having got the participants in the programme work on their marketing plan before they had figured out thier brand - the result being that they are now going back to revisit their brand and then review their marketing plans again - how frustating!

A logo does not a brand make - yes it can be helpful in terms of your visual identity and can aid recognition but that's not what I mean when I talk about branding.

And at the same time it is critical that your marketing is consistent with your brand essence.

I have a new extensive programme launching in 2011 which I am developing at the moment that is going to incorporate developing your brand if you are a small business, but if you can not wait to get started here is a great resource - a branding telesmummit - in fact it is FREE to attend - though if you want to purchase the audio and PDF's there is a payment.

the live event runs from 27 September to the 1 October 2010 - but if you miss it you will be able to access the programme as a virtual product should you register after that date.

Some of the speakers include:

• Nick Nanton who is covering "The 5 Step Celebrity Branding Blueprint That Will Position You As The Expert Authority And Have Customers Begging To Do Business With You"

• Andrea J. Lee on "How To Brand Yourself As THE Go-To Authority In Your Industry, Even If You’re Starting From Scratch".

Check out the branding telesummit here if you are interested in learning how to get started in developing a brand for your small business.