Are you looking for a way to track your statistics of your posts on Pinterest and even schedule your content? Then a resource to check out is the startup Pinerly which is open for registration on a beta basis so you will have to wait for access.

As I wrote about yesterday, as with any other social network you need to work out what works for your your audience and your products so analysing your own data will help you increase engagement and support your content marketing on Pinterest.

I don't have access yet to the platform but when I do I'll create a video taking you behind the scenes.

Pinerly have in the meantime released and infographic about the statistics they have found about the best time to post and what kind of content receives the most engagement.

So remember to register for your early access to Pinerly if you want to ensure you get an imporvice return on investment in your Pinterest marketing.

Pinterest for Business Resources

You will find tips on my Pinterest account about how to use Pinterest for business

Don't forget to register for our forthcoming webinar series to help you with your social media marketing - including a webinar all about Pinterest for business

Read my recent articles about marketing using Pinterest

If you are using Pinterest here is some research for you to review and evaluate against what you are experiencing for your content plan.

Dan Zarrella has examined some 11,000 posts on Pinterest and identified some key insights:

- the description of your Pin matters and that if your description is about 20 characters it will be more likely to be re-pinned

- people love posting content that is related to food with the most re-pins happening where the following words were included: 'chicken', 'minutes', 'bake' and 'cake'

- you are more likely to get repinned if the Pin is 'liked' by your community versus has a lot of comments

- tall images are likely to have more pins.

As ever you have to review this against your experience. I know was surprised by a recent post I shared which was just a simple text quote rahter than an engaging image received more likes and shares than most of my Pins and the time of my posting has made a difference to the amount of engagement. That's not unexpected if you consider what we know about engagement on Facebook.

What have you found works for you in relation to encouraging more re-pins of your content on Pinterest?

Pinterest for Business Resources

You will find tips on my Pinterest account about how to use Pinterest for business

Don't forget to register for our forthcoming webinar series to help you with your social media marketing - including a webinar all about Pinterest for business

I've just found a content curation tool I had not seen previously so thought I would try posting using the platform. What do you think of it? I like the way you can add a 'sticky note' to what you clip.

Resources

Are you using Pinterest to promote your business?

You will find tips on my Pinterest account about how to use Pinterest for business

Don't forget to register for our forthcoming webinar series to help you with your social media marketing - including a webinar all about Pinterest for business

Being billed as the first campaign using Pinterest by a brand (which it's not) here is a campaign that ran in Israel recently for Kotex.

The campaign that ran on ‘Women’s Inspiration Day’, identified 50 ‘influential’ women on Pinterest and sent them a personalised gift based on the content of their pin boards (a little like the KLM example where they gave gifts to passengers based on their Twitter profiles).

From the 50 gifts that were sent out, the video below claims that almost 100% of the recipients posted about their gift, creating 2284 interactions and 694,853 impressions.

Pinterest was chosen as a platform for the campaign, created by Israeli agency Smoyz, as a social network where women express their style and design inspirations.

What innovative ways have you used Pinterest in your business?

Here is a quick overview of the state of Pinterest as at February 2012 in an infographic created by DigSandbox and designed by Lemon.ly.

Find more markeitng infogrpahics and Pinterest resources at my Pinterest account.

So you keep hearing the Pinterest is just for 'girls'? Don't believe all you read - we need to 'dig into the numbers' and as I wrote about earlier this month, the majority of visitors to Pinterest in the UK are infact male according to Google Ad Planner (you need to be logged into your Google account to see the metrics).

In Ireland the number of users at the moment is so small that Google Ad Planner does not register them.

Visual.ly have created an infographic to show the data as at December 2011.

Are you on Pinterest? If so you'll find me there too!

Have you started  to use Pinterest in your organisation?

If so do please leave a note belowof your Pinterest account so I can add you to my Pinboard or organisations using Pinterest which you will find here: http://pinterest.com/krishnade/organisations-using-pinterest

Here is a helpful illustration about Pinterest and I would encourage you to explore it particularly if you have products or services that are represented with great graphics.

I'll be leading a webinar soon about how to get started with Pinterest so leave your questions below if you are wondering how it could be relevant to your business.

Image source: Monetate