Good news for students who want to access mobile broadband as from 1 September 2009 Telefónica O2 has reduced the cost of mobile broadband for students to €9.99 per month with a 10GB monthly data allowance on a 12 month contract as part of a collaboration with the third level sector’s internet service provider HEAnet.

It's a sign of the times: I remember packing for university and back then we were more interested in whether we had enough coffee cups and spoons. Now you have to make sure you have access to the Internet.

Telefónica O2 have also introduced a monthly rolling contract for the duration of the college year for €12.99 per month, with a 5GB data allowance. The cost of the broadband modem is €19.99 in both cases.

This is a programme the company is doing in in association with HEAnet and is being rolled out to all participating HEAnet institutions.

O2 will also be on campus at colleges and universities across Ireland - you can see their shcedule HERE - it's good example of not just using online marketing communications - they are out meeting the customer. You can find more details online about the service on the O2 website HERE.