Dunbars Number

How many friends can we really have? Far fewer than the number of friends many of us have on social networks if we agree with Dunbars Number.



The Top 10 Countries With The Highest Number Of Twitter Users


Which are the countries in the world that use Twitter the most?

Beevolve have recently analysed 36 million Twitter profiles and have the answer for us.

You might be suprised to find that Ireland is in that top ranking.

I reached out to Beevolve for some further data on the Irish data and they advised me that the Irish Twitter population is slightly female biased with 48.8% of the profiles surveyed being from males and 51.1% being female as at the time of the survey October 2012. I would suggest that there ay be some discrepancies in that as not everyone adds a profile picture of themselves and unlike Facebook you do not need to state your gender on your profile. But it is a useful indication.

Their analysis is interesting and is worth reviewing – they comment that on average, a million active users have tweeted at least a billion times over the last 3 years and 25% of Twitter users have never tweeted.



Pinterest drives online sales


This infographic is based on research conducted by Shopify who analysed 25,000 Shopify online stores.The research found that:

  • Referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter.
  • Shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites.
  • Of those purchases, the average order is US$80 which is double the average order from Facebook.

For tips on how to use Pinterest in business register for our forthcoming Pinterest webinar.

Social shopping infographic


Source:Steelhouse survey of 309 respondents

Social log in trends for 2012


Source: Janrain

Tracking your statistics and scheduling content on Pinterest

Are you looking for a way to track your statistics of your posts on Pinterest and even schedule your content? Then a resource to check out is the startup Pinerly which is open for registration on a beta basis so you will have to wait for access.

As I wrote about yesterday, as with any other social network you need to work out what works for your your audience and your products so analysing your own data will help you increase engagement and support your content marketing on Pinterest.

I don’t have access yet to the platform but when I do I’ll create a video taking you behind the scenes.

Pinerly have in the meantime released and infographic about the statistics they have found about the best time to post and what kind of content receives the most engagement.


So remember to register for your early access to Pinerly if you want to ensure you get an imporvice return on investment in your Pinterest marketing.

Pinterest for Business Resources

You will find tips on my Pinterest account about how to use Pinterest for business

Don’t forget to register for our forthcoming webinar series to help you with your social media marketing – including a webinar all about Pinterest for business

Read my recent articles about marketing using Pinterest

Data on how to get more repins on Pinterest

If you are using Pinterest here is some research for you to review and evaluate against what you are experiencing for your content plan.

Dan Zarrella has examined some 11,000 posts on Pinterest and identified some key insights:

- the description of your Pin matters and that if your description is about 20 characters it will be more likely to be re-pinned

- people love posting content that is related to food with the most re-pins happening where the following words were included: ‘chicken’, ‘minutes’, ‘bake’ and ‘cake’

- you are more likely to get repinned if the Pin is ‘liked’ by your community versus has a lot of comments

- tall images are likely to have more pins.

As ever you have to review this against your experience. I know was surprised by a recent post I shared which was just a simple text quote rahter than an engaging image received more likes and shares than most of my Pins and the time of my posting has made a difference to the amount of engagement. That’s not unexpected if you consider what we know about engagement on Facebook.

What have you found works for you in relation to encouraging more re-pins of your content on Pinterest?


Pinterest for Business Resources

You will find tips on my Pinterest account about how to use Pinterest for business

Don’t forget to register for our forthcoming webinar series to help you with your social media marketing – including a webinar all about Pinterest for business

How advertisers use video on social networks


Source: Jun Group using data from YouMe

YouTube rolls out a new video manager


YouTube has just launched an updated Video Manager including:

A simplified top and left navigation bars to help you get to the tools you need more quickly

Icons to indicate privacy status, if monetization is enabled and scheduled publish status.

You can find more information on the YouTube help page and also you can see a video walk through below.


You might also find this graphic of interest showing the history of YouTube from Freemake.com:


Remember you can access my free marketing and social media tutorials on YouTube.


Eurostat Report – Internet Use in households and by individuals in the EU27, 2011

Here is some interesting data about the use of the Internet across Europe in 2011 – the Eurostat report of Internet useby individuals and households in 2011 and is important data for any business looking to online marketing or communication:

  • In the EU27, almost three quarters of households had access to the internet in the first quarter of 2011, compared with almost half in the first quarter of 2006
  • The share of households with broadband internet connections more than doubled between 2006 and 2011, to reach 68% in 2011 compared with 30% in 2006
  • During the same period, the share of individuals aged 16-74 in the EU27 who had never used the internet decreased from 42% to 24%
  • Shares of internet access of 90% and over were recorded in the Netherlands (94%), Luxembourg and Sweden (both 91%) and Denmark (90%)
  • Shares of 50% and below were registered in Bulgaria (45%), Romania (47%) and Greece (50%)
  • Sweden (86%) registered the highest share of broadband connections in 2011, followed by Denmark (84%), the Netherlands and the United Kingdom (both 83%) and Finland (81%), while Romania (31%), Bulgaria (40%) and Greece (45%) had the lowest
  • The highest proportions of those having never used the internet were observed in Romania (54% of individuals aged 16-74), Bulgaria (46%), Greece (45%), Cyprus and Portugal (both 41%), and the lowest in Sweden (5%), Denmark and the Netherlands (both 7%), Luxembourg (8%) and Finland (9%)
  • Almost half of internet users4 aged 16-74 in the EU27 used the internet within the last 12 months to obtain information from websites of public authorities, and 28% to submit completed forms to public authorities, for example tax declarations (e-government)


  • In 2011, 58% of internet users in the EU27 had ordered goods or services over the internet (e-commerce) within the last 12 months – t highest shares were observed in the United Kingdom (82%), Denmark and Germany (both 77%) and Sweden (75%).



Note: The survey covered households with at least one person aged 16-74, and individuals aged 16-74. The main reference period was the first quarter of 2011. Households were asked about internet access by any member of the household at home. Individuals were asked about frequency of internet use and about activities they had carried out on the internet in the last three months prior to the survey for private purposes, or in the last twelve months for e-government and e-commerce activities, at home or at any other location.

The research was reported in the Irish media and the headline that captured attention was that mMore than one-in-five Irish people aged 16-74 have never used the internet (down from 42% of Irish people in 2006).

The Digital Agenda for Europe aims to reduce the share of individuals in Europe who have never used the internet to 15% by 2015.

Access a PDF of the research here.