Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
If you are using Facebook as part of your online marketing, I do hope you are using videos on your Page to increase reach and engagement. On the 4 March 2018, I noticed a new layout on one of my Facebook pages when going to edit a live stream. I have seen some changes in the last few weeks with the way that we upload captions to a Page for videos which then … [Read more...]
Over the last ten years when I have incorporated live video and audio into my digital communications workshops and documented examples of organisations through my tutorials about live streaming, there are times when live streaming an event or specific content is considered a little more challenging in terms of managing the response from the audience. I know … [Read more...]
If you are using live streaming as part of your communications, you may have wondered if your live stream always has to be live, or can you live stream a pre-recorded video? Over the years, we have seen this tactic being used for webinars where people can watch an 'evergreen' webinar that was previously recorded. It is actually a way many webinar … [Read more...]
Have you ever wondered how people are live streaming pre-recorded content? It may be that they are using tools such as Wirecast, vMix or BlueJeans (the latter two are tools I use for live streaming). I recently noticed a new feature had been added to a live stream tool I occasionally use that works in your browser and allows you to live stream pre-recorded … [Read more...]
You are probably already aware of how important it is to add captions to your social videos, for example on Facebook as many people are watching with the sound off - learn more in this article about tips for successful video marketing on Facebook. I have previously covered a number of different ways to add captions to videos in previous tutorials, for … [Read more...]
Have you ever wanted to create a stop-motion video from a video you have already created? Perhaps as an example taking part of a live stream and creating an accelerated video to help you promote your replay? Or you have captured a great live event and want to slow down the action to create an engaing social video? Now you can in a quick and easy way with … [Read more...]