Are you using FourSquare to promote our business?
How do you ensure people to learn about your specials and promotions or rewards for the Mayor?
Here is an example of a business promoting they are on FourSquare with a sticker in their window.
It's a great reminder to integrate your marketing online (on the web or mobile platforms) and offline.
What other examples have you seen?
Table 1: Top 5 of 15 most visible fashion brands in social media, UK
No. Brand Greenlight SMPI Facebook Post Per Month Twitter Tweets Per Month 1 asos.com 298,328 50 177 2 newlook.com 168,873 133 222 3 marksandspencer.com 132,815 449 325 4 dorothyperkins.com 39,334 53 107 5 lipsy.co.uk 34,474 494 16 Source: Greenlight
GreenlightSearch.com recently reported in it's ‘Fashion Sector Report' for the UK that womenswear continued to dominate consumer online fashion searches, accounting for 67% of searches.
The report also reveals ASOS was the most followed fashion brand in social media.
If you are marketing online in the UK check out the GreenlightSearch.com website as they have some helpful information about search.
Great news today if you have ever been caught out with online video you wanted to upload to YouTube and were restricted from doing so as it just went over the 10 minutes maximum recording time.
Today YouTube have announced that they have increased their upload length of online videos to 15 minutes for non-partner channels.
As part of this extended service they are also encouraging us to submit video's to represent your legacy with their “15 minutes of fame” programme. So what would you communicate to the world if you have 15 minutes on centre stage?
You need to tag your video with “yt15minutes,” and upload it by 4 August 2010 and YouTube will be selecting a handful to feature them on the YouTube home page.
If like me you have previously uploaded a video that exceeded 10 minutes and it is less than 15 minutes in length you will need to delete that video before you upload it again.
So despite some sources telling us we should keep our online video's short, clearly YouTube know that the 10 minutes was a limiting factor to online video producers. But of course we need to have engaging content if we want to ensure that people sick with us to the end of our online video production.
Mashable had an article recently about how to send audio messages to Twitter.
On reading the article I was compelled to leave a comment as I didn't think the author had done justice to the full capabilities of Audioboo. You can listen to my podcast about this above - of course using Audioboo.Here is what I said in my comments:
I know your article covers tools where you don't need a phone so I would also suggest exploring http://www.ipadio.com. ('If it is about only sending your audio to Twitter, iPhone users may also want to check out http://www.tweetmic.com.)
As someone who produces podcasts and uses online audio a lot it's great to see that the recording and publishing of content is becoming easier. I have used many different services including Utterli which was a great tool but unfortunately is no more.I think a fundamental difference for http://www.Audioboo.fm is that they have enabled cross posting to Twitter, Facebook (including Facebook Pages), Posterous, FriendFeed and Tumblr at the moment. You can take the embed code and add it to your website and your blog.Audioboo.fm is available for the Android and the iPhone and you could also upload content direct. Each time you post content you also have the opportunity to tag it with key words and add an image.You can also send your podcasts to iTunes and encourage your community to subscribe to your content there.With some of the users of Audioboo including the BBC, the Guardian Newspaper, Audioboo is certainly worth checking out if you want to add an audio message to your Tweets."
But are here are two things I did not mention:
1. If you add Twitter handle of someone in the title of your Audioboo it will mention that person in the Tweet that you syndicate to Twitter - a great way to notify them that they are mentioned in your podcast2. There is an early release of a widget for adding to your Audioboo stream to your blog or website. See my own stream below.
What is your preferred too for sharing audio to Twitter?
ADDITIONAL RESOURCES MENTIONED IN THE PODCAST
Access the discount for my forthcoming LinkedIn for Business 4 part webinar series which I am promoting using a low cost application on Facebook - check out the tab that says 'Promos'
Access my recent webinar about 7 essential tips for profitable podcasting
Are you following Barbie on Twitter and FourSquare? If you are in San Francisco, Los Angeles, Chicago and New York you just might want to if you want to be in with a chance of winning one of the new Barbie Video Girl dolls.
She has just announced the competition on her blog.
Follow Barbie:
Here is a great example of an alternative way to celebrate your centenary - with a flash mob.
I noticed an article at Ragan.com about the Swedish Medical Centre in Seattle celebrating the 100th anniversary of the non-profit healthcare service (funded by Swedish immigrants some 100 years ago).
On the Seattle hospital’s anniversary, employees were invited to gather for a group birthday photo and then some of the employees started to dance to Abba's 'Dancing Queen'. At the timeof writing this article the video on YouTube has had 18,851 views.
You will also find the hospital online:
On a microsite celebrating the 100th anniversary of the hospital - http://www.swedish100.org/our-first-100-years
On Twitter - http://twitter.com/swedish
On Facebook for the hospital - http://www.facebook.com/swedishmedicalcenter
On Facebook for with a lovely page celebrating the babies born at the hospital - http://www.facebook.com/swedishbabies
At a programme yesterday I decided to demonstrate live podcasting with Audioboo.com.
Unfortunately the wifi connection at the hotel was not great for uploading in real time. So I had to upload it today.
The question for the group was what were their thoughts on social media marketing - in just one word.
Here is their feedback.
For fast podcasting on the move check out Audioboo.com - podcasting with ease!
What one word would you use to describe what you feel about social media marketing?
ADDITIONAL RESOURCES
If you missed my free webinar earlier this week on the 7 essential steps for profitable podcasting you can access the replay HERE.
Would you like the opportunity to hear from 60 bright minds on digital influence but do so in a compact 60 minutes?
Today I received details from the publicist of an event that is been billed as the shortest marketing conference ever - 'The Influencer Project'.This is FREE conference taking place on 6 July 2010 at 6pm (no details of the time zone so it's likely to be PST or ET).The conference promises to offer:- How to discover and cultivate a tribe of like-minded individuals who support your work and increase your circle of influence- What hasn't changed about business for over 300 years, that continues to make or break companies online- One of the most common mistakes nearly every business makes that strips them of their power to connect more deeply with their constituents and prospects.If you can not attend the event live You'll also receive, at no cost, a full MP3 recording and PDF transcript of the event. Some of the speakers that are at the events incude some of my favourite people online including:- Brian ClarkI am guessing this is a pre recorded session with a minute of tips from each speaker. That makes for a whole lot of podcast editing!
My only wish for the Influencer Project? That there were some non US/Canadian voices (I only recognised one of the speakers as being from the UK). Who would you have included if this 60 speakers in 60 minutes could have been from 60 nations?
Krishna De
Did you know that the message above is an embedded Tweet?
I wrote about the new service from Twitter on how to embed your Tweets into your website and blog over on the Marketing Mentor Facebook page earlier this week.
The Twitter service you use is called Blackbird Pie and you can see an example of an embedded Tweet above.
Twitter comment on their media page that:
Note that this is not guaranteed to work on your platform; it works for me here on a very plain WordPress install. If it does work, when you paste the tweet into your post, it will pick up some of your styling, e.g. the font-family you use on your <p> tags. That's intentional!
As we previously described, the new system serves up ads based on keywords in Twitter search queries. Promoted Tweets will appear at the top of the search results page, with small text indicating they were sponsored. The Times piece notes that companies could use this to combat negative tweets (they can place a positive tweet at the top of the page) A Promoted Tweet isn’t guaranteed to stay afloat for a long time — if the tweet isn’t tracking well in terms of replies, clicks, and a number of other metrics Twitter is calling “resonance”, it will be pulled, and the advertiser won’t pay for it. One ad will be shown at a time
Initial ad partners include Best Buy, Virgin America, Starbucks, and Bravo Advertisers will be paying on a CPM basis initially, with plans to adjust the model once Twitter can better gauge how people are engaging with Promoted Tweets
So the long awaited news about the Twitter Advertising platform was covered yesterday in a number of online publications with the announcement from twitter expected today. (The above excerpt was from TechCrunch.com)
The programme is apparently going to be called 'Promoted Tweets', will mean that adverts will show up Twitter users search for keywords that the advertisers have bought to link to their ads and that in a later development, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.
According to comScore, Twitter.com had 22.3 million unique visitors in March 2010, up from 524,000 a year ago, excluding the millions of people who use third party applications to use Twitter.
The adverts will mean that as a business you will be able to insert messages about your products or services into the stream of real-time conversation.
In the New York Times there is a quote from Starbuck VP of brand, content and online Chris Bruzzo who comments “When people are searching on Starbucks, what we really want to show them is that something is happening at Starbucks right now, and Promoted Tweets will give us a chance to do that.”
Initially it is anticipated that you will will pay per thousand people who see promoted posts.
The interesting question for me is will we ignore the ads as some of us do on Facebook and in Google search results?
I wonder what the first ad insert in Twitter will be that I see today?
For additional coverage check out the following articles:
In AdAge
In the New York Times
UPDATE
Here is the official Twitter Announcement of 13 April
