Facebook themselves comment that they believe the following measures are the most relevant:

Reach: Did you reach the right people, how many of them did you reach, and what was the frequency?

Brand resonance: Did reaching these people change perception in the way you wanted and did the message stick?

Reaction: Did people actually go into stores or onto your site and purchase?

Consumer insights: What have you learned about people, product and brand that can improve the business?

These are certainly helpful to review - but remember to link these back to your overall marketing communications goals for your organisation to develop your key performance inducators to measure your Facebook marketing success especially when it relates to integration of your marketing communications.

Facebook have produced a guide (pdf) to help you measure your Facebook marketing - you can also see it below - I posted it to SlideShare for ease of access of my  digital marketing students.

What other things do you measure when it comes to marketing on Facebook?

This week Twitter have announced that they will be sending users a weekly email digest delivered to your inbox which will summarise the most relevant Tweets and stories shared by the people you’re connected to on Twitter.

I've just checked my Twitter account today and noticed that the setting to receive the weekly email digest from Twitter is set to 'ON' as a default.

If you want to check if the feature is enabled for you or if you want to turn off the default then go to https://twitter.com/settings/notifications when you are logged into your Twitter account.

At the bottom of your settings you will see a note that says "A weekly digest of Stories & Tweets from my network".

If you have not heard about #truDublin and you are in the role of recruitment, talent management or human resources, then take a moment to read a little about these terrific events. You will have seen me tweeting about it over the last few weeks.

#truDublin is one of a series of global events spearheaded by Bill Boorman and facilitates the profession coming together to discuss and share insights and trends.

I was fortunate to be able to attend the first #truDublin in May last year but missed the November 2011 event due to my diary commitments.

What is particualrly impressive is that the event has gone from strength to strength and this forthcoming event now spans two days - there are a limited number of one day tickets available.

Date: 16-17 May 2012

Location: The Sycamore Club, Temple Bar, Dublin 2

How to book your place: Book online

Unlike other conference you may have attended recently there are four simple rules:

1: No PowerPoint (or KeyNote, or Prezi...)

2: No Presenting

3: No Name Badges (Just ask!)

4: No Pitching.

This means that the discussion leaders for the topics are there to share briefly their experience (with an introduction to their topic of no more than five minutes)  but their main role is to facilitate the discussion.

For the remaining 55 minutes of the session, anyone can contribute, offer an opinion, ask questions, tell a story or even direct the conversation into a brand new topic.

Take a look at the current agenda of discussion tracks - you will see from looking at the speakers it reads like a 'who's who' of recruitment with facilitators from Eircom, Google, Oracle, Zynga and recruitment firms including Monster, BrightWater, CPL, LinkedIn, Hays and Sigmar.

Current Agenda #truDublin 16 May 2012

The event would not be taking place without the fantastic support and energy of Johnny Campbell the founder of Social Talent. If you are not following him and are in the business of talent management in your company on Twitter you must - he is a great source of top tips in the new world of resourcing and his company also delivers great social recruiting workshops in Ireland and the UK if you are looking to build the capability of your people in social recruiting.

By the way - if you want to become more actively involved in #truDublin than as a participant in the sessions, if you’re interested in leading a track or sponsoring truDublin, don;t hesitate to contact holly@socialtalent.co.

I will be attending the afternoon of both days - I just wish my diary were not so full of great meetings and events this week so I could be there for the full two day session - I'm delighted that Johnny approached me to facilitate a session titled "Everyone in Recruitment is a Marketeer". I look forward to hearing your thoughts on the subject if you join that discusstion track.

Here is an interesting infographic based on research of just over 300 people in the US using LinkedIn conducted by Wayne Breitbarth.

In summary:

- 90.9% of those surveyed use the free version of LinkedIn

- 51.6% of respondents had 200 or less contacts

- 5.1% of participants had over 1000 conntection on LinkedIn

- 54.7% of respondents were members of 10 or more groups

- and 10.5% of people were spending more than 8 hours a week on LinkedIn.

When asked how LinkedIn had helped, respondents to the survey said:

- 76.9% found it helpful for research about companies and people

- 68.6% commented that it was helpful to reconect with people

- 49.7% stated that it helped them buld new relationships with people who may influence new customers

- 44.5% said it helped them be more effective in face to face networking

- and 38.3% said LinkedIn helped them uncover potential opportunities.

One of the first things you must do when establishing your network on LinkedIn is to ensure that your profile is complete. LinkedIn recently changed it's approach to how they calculate 100% completeness. If you LinkedIn profile is not yet 100% complete read this recent article about the eight simple steps you need to take to increase your visibility on LinkedIn.

If you are looking for training on how to use LinkedIn in your small business I am facilitating two workshops in Dublin this Spring hosted by Dublin City Enterprise Board and I can promise you they are content rich LinkedIn training programmes:

3 April 2012 - Getting Started With LinkedIn hosted by Dublin City Enterprise Board

29 May 2012 - LinkedIn for Leads and Profits, hosted by Dublin City Enterprise Board

I am researching this week ahead of an event on the use of social media for the property sector - including estate agencies, auctioneers, facilities and property management. It has been more than six months since I presented to this industry - unfortunately I have seen few examples in the sector that i can highlight as best practice in social media in the real estate industry in the UK and Ireland.

If you know of some great examples please do share them below.

In the meantime here is an infographic I found from April 2011 created by Postling who reviewed 500 Postling accounts specific to real estate in the US and more than 7,000 small business accounts to find information on how the real estate industryin the US is using social media which I hope you will find of interest if you are in this sector.

I hope this inspires you in your social media marketing in 2012.

Then here is a programme that you need to take a look at - run by Social Talent in the UK and in Dublin.

Social Talent run a number of Internet Recruitment workshops enabling recruiters to source candidates or leads for any job, anywhere in the world, using only the web.

For example, next week their Blue Belt in Internet Recruitment being held in Dublin  will be covering:

• boolean operators, modifiers and commands and will be able to find 100% of LinkedIn profiles using only a free account
• guidance on how to find candidates on Twitter, Blogs, Google Plus, Video Sites, Blogs and Staff Directories
• building search strings to find candidates that your competitors will not be able to find without these advanced tips.

The Blue Belt in Internet Recruitment workshop is ideal for recruiters, human resource professionals and recruitment marketers who have a moderate understanding of social and professional networks and whom are comfortable searching the Internet - why not check out the programme after all over 350 recruiters have completed the Social Talent Blue Belt in Internet Recruitment.

In summary the details for next weeks programme are:

Date: Tuesday 20th December 2011

Investment: €345-395 (includes course material, lunch and light refreshments)

Course Location: Global Knowledge Training Centre, Millenium Way, Dublin 1

The next date of their London workshop is 19 January 2012.

The event is the brain child of Bill Boorman and thanks to the Socialtalent team, #TruDublin 2 will be taking place on 15 December 2011 followed by #truChristmas, an evening of musi and dance.

#Tru events are unconferences, where the emphasis is on conversation, communication and the free exchange of ideas and experiences with participants including recruiters, Human Resources professionals and Technology Developers and Vendors.

#TruDublin2 will have three tracks per hour and there is no need for speaker applications or preparation.

As there are only 80 tickets I urge you to book your place soon. Topics so far include everything from using Twitter for recruitment, Gaming and recruitment and the future of job boards.

The investment is just €125 plus a small admin fee per person - the event starts at 9.30am and takes place at the Harcourt Hotel, 60 Harcourt Street, Dublin2.

So if you are looking to fill your empty chairs with terrific talent in 2011 make sure you book your place for #TruDublin2.

And to get you in the mood here is one of Bill's recent presentations about using Facebook for recruitment.

Photo Credit Johann In London

Have you started to explore Google Plus pages for your business?

One of the elements of Google Plus is the opportunity for you to host online video conferences with others - this  feature is called hangouts.

This week some well known employees of Dell in the US hosted a Google Plus hangout  talking about the of social media by Dell for supporting their customers including the use of social media platforms across the globIn the event they also talk about the fact that they are not listening to Dell customers on a geographic basis - but by language.

If you are interested in learning more about Google Plus for lead generation rather than customer service then you can join me at an event I am delivering for the Sales Institute of Ireland on Wednesday 23 November 2011 in Dublin. And if you can not attend the live event you can join me on a live webinar - I will be posting details of the webinar on my Google Plus Page and over at Facebook later today.

The event features speakers from small businesses who will be sharing theri experience and tips on how to use social media to attract more leads and more business.

In summary here are the details:

DATE: 14th October, 2011

TIME: 9:30 – 4:30pm (Registration from 9:00am)

VENUE: Radisson Blu Hotel, Ditchley House, Little Island, Cork

INVESTMENT: €95 per person* (Morning Refreshments and Lunch Included)

This is a subsidised event and it's also*FREE to Job Seekers - see details here.

See below for the booking form and make sure that you reserve your place soon as there are limited places available.

We're going to be on the road with this event so watch my Facebook Page for details of other locations across the country where you will be able to join us.

Download the details and booking form here.