This week Facebook announced an important (and welcome) update for Facebook Page owners with changes to the Facebook Promotion guidelines – you can read my article about the changes here.
In summary, Facebook no longer requires that you use a Facebook app to host contests and promotions so that fans can participate by Liking or Commenting on a Page update to enter your competition.
One of the things I mentioned int the article is that you need to still ensure that you publish the terms for your Facebook competition.
Today I want to demonstrate a great example of how to benefit from the changes.
The example comes from ShortStack the Facebook app platform. They posted a competition on their Facebook Page with the opportunity to win a ShortStack t-shirt – this is the kind of example I can imagine many Facebook Pages using now you can post competitions directly to your Facebook Page.
Three things to note about how they executed the competition.
1. They promoted the competition on their blog using the Facebook embedded posts feature which means that they can increase the awareness of their competition. Read about the Facebook embedded posts feature which was released last week.
2. They used a Facebook app to entice people to enter a second time – the app includes their Facebook competition terms – of course it is also a great way for them to showcase their own Facebook app tool.
3. They are using their new feature of being able to import Facebook Likes and Comments so that you can manage the competition effectively. This is particularly helpful if you receive a lot of entries for your competition. And it enables you to encourage people to opt-in to your data base and remain compliant with data protection legislation.
The change for Facebook Promotion guidelines does make it easier for you to implement a promotion or competition.
Note that while it will potentially give you more visibility in the Facebook News Feed as a result of interactions and engagement by people, it will not guarantee new Facebook fans. Remember than anyone can comment an like a Facebook update on a Page even if they are not a fan of the Page. That is one reason that you will need to still want to consider using Facebook apps – if use use a Facebook competition app that is ‘like gated’, it means someone has to be a fan to be able to enter the competition.
If you want to test the ShortStack app out and have less than 2,000 fans on your Page you can get started for free.
What other great examples have you seen of people putting the new update to Facebook Promotion guidelines into place as part of their content marketing plan?
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