How is your IT company monitoring the social web?
That is the question that US company Information Week Analytics asked in their research report ‘Socially Challenged? Make Your Enterprise Social Networking Efforts Pay Off’.
Here is a summary of the report:
– 56% reported using search alerts such as Google Alerts
– 16% use an outside vendor
– 15% use a speciality application such as Radian6
– 40% did not know how they monitored the social web for comments about their business or brand.
The chart above covers the types of comments the comapnies surveyed have a formal process of handling.
Of the companies that replied to the survey nearly 90% of stated that they have some sort of social networking in place, yet attempts to get employees to blog, use wikis, participate in discussion forums or take advantage of full-scale enterprise social networks largely fail – the report comments that it was due to a lack of single sign-on, integration with e-mail, tracking of user activity.
The survey reports on the adoption of enterprise social networks also and comments that:
– The most used function of enterprise social networking is the online directory with Facebook-style profiles (22% of survey respondents report heavy use), followed by team or company wikis (13%), company discussion forums (7%) and internal blogs (5%)
– One-third of companies surveyed don’t provide employees with single sign-on to their internal systems
– 39% of respondent don’t offer any type of e-mail integration with their internal social networks
– Only 8% of companies approach their social networking initiatives with a coordinated team from multiple disciples; most efforts are led by marketing
– Microsoft’s SharePoint is the leading enterprise social networking system, with 71% of the market; Google’s sites and IBM’s Lotus are the only other platforms with a sizeable base.
Read a summary of the report here: http://www.valleynewslive.com/Global/story.asp?S=13814554
Access the full report here: http://analytics.informationweek.com/abstract/10/4754/Messaging-Collaboration…