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19/12/2011 By Krishna De Leave a Comment

The British Heart Foundation – Targeting Food Companies Marketing To Children

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British-heart-foundation-junk-food1

As I work with a number of organisations in the food industry I was interested to learn of the campaign launced this weekened by the Bristish Heart Foundation about marketing food to children.

I have curated a series of resources below for research and review purposes which you may also find of interest including content from the British Heart Foundation Twitter and Facebook pages and also articles in the traditional media. Their report is called “The 21st century gingerbread house: How companies are marketing junk food to children online”.

If you are interested in the area of food marketing to children I recommend that you also review the current public consultation by the Broadcasting Authority of Ireland who are reviewing how food and drink should be marketed to children in broadcast media.

View the story “The British Heart Foundation – Food Marketing To Children” on Storify]

The British Heart Foundation Childrens Food Campaign

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Filed Under: Uncategorized Tagged With: Digital Marketing, marketing, Online marketing

About Krishna De

Krishna De is a corporate communications strategist, speaker and educator and loves to share resources on content strategy, digital marketing, social media marketing, personal branding, online reputation and live video. Follow her on Twitter for communications and marketing news.

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