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Tiffany and Co host their first Google Hangout On Air to feature their new collection

22/10/2014 By Krishna De Leave a Comment

Tiffany and Co host their first Google Hangout On Air to feature their new collection

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Tiffany and Co first shoppable Google Hangout on Air featuring their new collection

 

If you have been following my series of articles covering case studies of organisations using Google Hangouts On Air you will know that earlier this year Google introduced the Showcase App which enables hosts to feature content both during and after a live show.

This is a feature that many organisations who are looking to promote content including products and services for sale can use – or what you might consider ‘seecommerce’ or social commerce. The latest large organisation to put it to work was Tiffany and Co who hosted their first Google Hangout On Air this week.

 

Tiffany and Co first shoppable Google Hangout on Air uses the showcase app to promote products

 

The Hangout On Air featured the Tiffany T collection and their design director Francesca Amfitheatrof.  They also used three different camera angles for the event that looked to be hosted in a studio and encouraged people to post questions in advance using a hashtag #ShopTheHangout.

 

Tiffany and Co first shoppable Google Hangout on Air featuring their designer

At the end of the Hangout On Air they also had a call to action – you will have seen how I use these in my Visual Content Marketing Show Hangouts here.

 

Tiffany and Co host their first shoppable Google Hangout on Air and use a call to action on the end screen of the event

 

If you would like to watch the HOA you can see it on YouTube or watch the video below.

 

 

I should add that many people used to watching Google Hangouts on Air on Google Plus do not enjoy watching events using the Showcase App due to th user experience – however it is a great way to highlight links you want people to explore during and after an event including to your online store.

If you have questions about hosting Google Hangouts On Air you can book a consultation with me through Google Helpouts. Or contact me for in-house training and consulting.


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Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Google Hangouts, Social Business, Visual Marketing Tagged With: #ShopTheHangout, Digital Marketing, Google Hangouts for business, Google hangouts for marketing, HOA, Marketing with hangouts, seecommerce, Showcase App, Social Business, Social commerce, social media marketing

About Krishna De

Krishna De is a corporate communications strategist, speaker and educator and loves to share resources on content strategy, digital marketing, social media marketing, personal branding, online reputation and live video. Follow her on Twitter for communications and marketing news.

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