Find the presentation online here.
For a small investment you can brand your blog versus using the default name from the service provider if you are choosing to use a hosted service.
The ideas that Michele shares are also applicable when you are selecting a name for your Facebook Page.
I would also add:
1. Check that the name you are selecting is not trademarked
2. Speak the domain name outloud and check it is going to be easily understood if you referred to it in a conversation or when speaking on radio.
What other tips would you add for selecting a domain for your blog?