As consumers and customers continue to connect with us on many different social platforms we are seeing more options to integrate easy ways for them to reach us on social media through embedding widgets on our websites or blogs.
This is not relevant to all businesses dependent on your scale and processes for customer support, but the options are worth considering as part of your social customer support workflow and to make it easy for your customers to connect with you.
As an example, last year I wrote about the ability to allow people to private message you through Facebook using the Facebook Page Plugin – here is where you can see an example of it in action.
Now Twitter has made available a Direct Message Button you can embed on your site.
This could be very powerful for your business in terms of online reputation management as you can encourage a private conversation rather than a public conversation on Twitter.
You can also use it proactively in your communications and workflows, for example I openly invite people to ask me questions through direct messages on Twitter in my weekly live streams and in my Talking Social Business podcasts as I have set my Twitter account to receive direct messages from anyone – fortunately to-date I have not had a lot of spam messages.
I have also had journalists interview me for articles through Twitter Direct Messages as there is no longer a 140 character requirement.
And as I have spoken about several times on my live streams, most of the planning for the Live Stream Insiders Show takes place through Twitter Direct Messages as myself and my co-host use it to share ideas for the next episode.
Frankly, Twitter Direct Messages are an essential part of my business communications – however I know some people rarely pay attention at all to their direct messages!
In this article I take you through how you can add the Twitter Direct Message Button on your website and to see it in action go to this page – you can send me a message to let me know what you think of the idea of the new Twitter Direct Message Button and if you plan to use it.
You first need to go to the Page on the Twitter website where you can access their embed features – Twitter Publish. On the bottom right you will see the option for embedding Twitter buttons.
For the feature to work you will have to enable the feature that anyone can direct message you on Twitter.
Then select the option for the Twitter Message button.
Once you have selected the Message button you need to add your Twitter account URL or @username and your User ID which you find from your Twitter data settings.
You can customise the button before you then copy the code you will need to add to your website.
I added the Twitter button to my contact page where I was already promoting people to direct message me on Twitter – you can see it on the screen shot below which I captured when checking on my iOS browser on my phone.
How do you imagine using the Twitter Direct Message button on your website – if at all?
A little bonus tip: I aways recommend changing your Twitter settings so that you get an email notification of direct messages on Twitter – that way you do not need to be on Twitter to check for direct messages you may have received.
If you have questions about digital communications and integrating Twitter into your customer support you can schedule a private online meeting with me here.