If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point.
Facebook recently introduced this feature for live stream replays and video hosted on their platform. YouTube has had this feature for many years.
This week, Twitter announced that they are introducing an easy way to share a specific time point in a live video or live stream replay.
When you tap to share a live video, you can slide back to the exact time you want your audience to watch. You can then share it to your Twitter account – it also works when sharing through email.
To access the new feature you need to ensure that your Periscope or Twitter app is updated.
For people who access your post on Twitter or in the email, they will be able to start watching from the timestamp in thevideo you shared. If the broadcast is still live, they can skip to what is happening by tapping “live” at any time.
The feature is available for any live video, whether from a professional content publisher or someone broadcasting from their phone. Unfortunately is is not possible to share other video on Twitter using the new timestamp feature.
This new feature will be especially helpful when it comes to sharing live streams for crisis communications, major announcements and also for news briefings. Plus for those live streamers who ramble at the begining of their live stream waiting for people to join them and then mentioning them one by one, we can now skip through the intro and send people to watch from the point in the broadcast that matters!
This new feature will also be great for hosts of live streams to get more views of content in a replay – you can share multiple Tweets for different segments in the live stream.
You can watch a brief video tutorial on YouTube about the new feature or watch it here.
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How do you plan to use use this new feature for Twitter and Periscope live videos?
If you have questions about using live video for your communications, schedule a meeting with me to discuss in confidence your live video strategy, for social selling, marketing, employee engagement or crisis communications.
