As I have done in previous years here are a few Valentine’s Day marketing campaigns that caught my eye this year.
One campaign that I thought was really unusual was from PayPal where they encouraged people to request a free cusom poem for a loved one.
I noticed their campaign on Instagram initially (see the image below from their post).
You could then submit your request on their website for a #poemgrams campaign. See a screen shot of their web page below and note how they have integrated many forms of sharing the content.
One poet wrote about their experience of being involved with the project and commented:
For the last eight days, I have been one of 12 poets taking part in a the Poemgrams project. People would send in email requests or chat with us live and we created personalized poems on demand, for free just in time for Valentine’s Day. The response was fantastic and it certainly kept me on my toes. I wrote 221 poems in 6 days.
What I liked about the PayPal campaign is that they have curated some of the poems on a Pinterest board. That is a great way to create an visual archive of your campaign, and yet few brands seem to take this approach.
My second Valentines visual marketing campaign is one from Lufthansa who had a Twitter campaign where you could Tweet a hashtag and and the Twitter account of someone and they would then immediately Tweet you and the other account with an image showing your names on a plane. It seems they had a problem with the feed which frustrated some people, but I thought it was an interesting and fun approach. Below you will see an example of one I created declaring my ‘love’ for Pinterest!
I also created one for Buffer, an app I highly recommend for managing your visual content marketing on social media channels, and below you can see the Buffer team’s reply.
My third visual content campaign for Valentine’s Day was on SnapChat. I noticed a couple of brand campaigns some just promoting their products. The most interesting campaign I noticed was from Taco Bell who posted a series of images asking what would happen if we one in a while looked up from our smartphone and then an image of what we might see – in this case a proposal of marriage on one of their sachets.
My fourth example is from Shortstack, a Facebook app tool I recommend. Shortstack always do a great job in creating content related to different key Holidays. They published an infographic with helpful tips on how you could develop campaigns for Facebook for Valentine’s day. This is a great example of helpful content marketing providing value to their customers and potential customers using visual content and also showing how you could use their product.
They also hosted a Facebook competition in collaboration with a complimentary Facebook marketing tool, putting their own recommendations for Facebook marketing for Valentine’s Day into practice.
I hope these examples of visual content marketing campaigns have given you some inspiration for future campaigns – and of course you don’t need to wait until next year to explore similar ideas for your organisation.
Meanwhile, on the theme of Valentines Day hearts, back on Instagram I came across a great example of interactive Instagrams – see an example below and if you are logged into Instagram if you double tap the image this brings up the heart ‘Like’ feature – see check out the image on my feed here. This has great potential for interactive content on Instagram. How could you put this idea to work for you with your Instagram marketing?
What visual content marketing campaigns caught your attention this Valentine’s Day?