Krishna De's Strategic Communications Insights

Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success

Connect With Krishna

  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • Periscope
  • Pinterest
  • RSS
  • Twitter
  • Vimeo
  • YouTube
  • Home
  • Articles
  • Free Resources
  • About
  • Connect
  • Speaking
  • Work With Me
Four visual content marketing Valentines Day campaigns using Facebook, Instagram, Pinterest, Snapchat and Twitter

16/02/2014 By Krishna De Leave a Comment

Four visual content marketing Valentines Day campaigns using Facebook, Instagram, Pinterest, Snapchat and Twitter

Tweet
Share
Share
Pin
Email

Four Visual Content Marketing Valentines Day Campaigns To Learn From

As I have done in previous years here are a few Valentine’s Day marketing campaigns that caught my eye this year.

One campaign that I thought was really unusual was from PayPal where they encouraged people to request a free cusom poem for a loved one.

I noticed their campaign on Instagram initially (see the image below from their post).

PayPal Valentines Day poemgram campaign

You could then submit your request on their website for a #poemgrams campaign. See a screen shot of their web page below and note how they have integrated many forms of sharing the content.

PayPal Poemgram Valentines Day CampaignOne poet wrote about their experience of being involved with the project and commented:

For the last eight days, I have been one of 12 poets taking part in a the Poemgrams project. People would send in email requests or chat with us live and we created personalized poems on demand, for free just in time for Valentine’s Day. The response was fantastic and it certainly kept me on my toes. I wrote 221 poems in 6 days.

What I liked about the PayPal campaign is that they have curated some of the poems on a Pinterest board. That is a great way to create an visual archive of your campaign, and yet few brands seem to take this approach.

PayPal Poemgram Valentines Day Campaign curated on Pinterest

My second Valentines visual marketing campaign is one from Lufthansa who had a Twitter campaign where you could Tweet a hashtag and and the Twitter account of someone and they would then immediately Tweet you and the other account with an image showing your names on a plane. It seems they had a problem with the feed which frustrated some people, but I thought it was an interesting and fun approach. Below you will see an example of one I created declaring my ‘love’ for Pinterest!

Lufthansa Valentines Campaign - I love Pinterest

I also created one for Buffer, an app I highly recommend for managing your visual content marketing on social media channels, and below you can see the Buffer team’s reply.

Lufthansa Valentines Day Campaign Example With Buffer App

My third visual content campaign for Valentine’s Day was on SnapChat. I noticed a couple of brand campaigns some just promoting their products. The most interesting campaign I noticed was from Taco Bell who posted a series of images asking what would happen if we one in a while looked up from our smartphone and then an image of what we might see – in this case a proposal of marriage on one of their sachets.

Snapchat Valentines Day Campaign from Taco Bell

My fourth example is from Shortstack, a Facebook app tool I recommend. Shortstack always do a great job in creating content related to different key Holidays. They published an infographic with helpful tips on how you could develop campaigns for Facebook for Valentine’s day. This is a great example of helpful content marketing providing value to their customers and potential customers using visual content and also showing how you could use their product.

They also hosted a Facebook competition in collaboration with a complimentary Facebook marketing tool, putting their own recommendations for Facebook marketing for Valentine’s Day into practice.

Last minute Facebook Valentines Day Contest Ideas

I hope these examples of visual content marketing campaigns have given you some inspiration for future campaigns – and of course you don’t need to wait until next year to explore similar ideas for your organisation.

If you want to learn about previous Valentines campaigns to inspire you find my articles here and here.

Meanwhile, on the theme of Valentines Day hearts, back on Instagram I came across a great example of interactive Instagrams – see an example below and if you are logged into Instagram if you double tap the image this brings up the heart ‘Like’ feature – see check out the image on my feed here. This has great potential for interactive content on Instagram. How could you put this idea to work for you with your Instagram marketing?

What visual content marketing campaigns caught your attention this Valentine’s Day?


PDF pageEmail pagePrint page
Tweet
Share
Share
Pin
Email

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Facebook Marketing, Instagram, Pinterest For Business, Twitter, Visual Marketing Tagged With: Marketing with Facebook, Marketing with Infographics, Marketing with Instagram, Marketing with Pinterest, Marketing with Snapchat, Marketing with Twitter, Visual content marketing

About Krishna De

Krishna De is a corporate communications strategist, speaker and educator and loves to share resources on content strategy, digital marketing, social media marketing, personal branding, online reputation and live video. Follow her on Twitter for communications and marketing news.

Schedule A Meeting With Krishna

Schedule a meeting with Krishna De to ask her your social media marketing questions

Invite Krishna Onto Your Show

Invite Krishna De to be a guest on your podcast, live video show or webinar

Recommended Resources

Watch past episodes of the Live Stream Insiders

Get quick practical live stream tips

Video marketing and live stream resources and tools

Search For Marketing Help

Search By Topic

Subscribe By Email To Get My Latest Articles

Enter your email address:

Delivered by FeedBurner

Subscribe To Krishna’s Podcasts

Subscribe to the next episode of the Live Stream Insiders

Subscribe to the next episode of the Smart Speakers Podcast

Subscribe to the Live Stream News podcast

Send Krishna A Message Through Facebook Messenger

Send Krishna a message via Facebook Messenger

Live stream on Facebook from your desktop here

Live stream on Facebook from your desktop here

About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT YOU

You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

MORE RESOURCES

Schedule a FREE advice session
Digital Marketing Articles
Video And Live Stream Tools
Access Free Video Tutorials
Live Stream News on Alexa
The Live Stream Insiders Show
Governance and Policies
©Krishna De 2008-2021. All Rights Reserved.
www.Krishna.me