Two leading authorities in visual content marketing joined forces to educate members of The Conference Board from Europe and Asia in a webinar on the topic of visual content marketing for social media success.
Krishna De, one of the speakers commented that:
Over the last number of years, we have seen the increased relevance and importance of social media as part of an integrated digital communications plan. One of the newer challenges for marketers is the need to use impactful visual content to increase engagement in social media, evidenced, for example in the recent popularity of Pinterest and the ability to create and post short videos directly within Twitter and Instagram.
In the webcast, attendees learnt how they could adapt their content marketing plans to integrate visual content.
The speakers were:
– Bob Gilbreath Co-Founder and President of Ahalogy, a platform that works with brands to help them increase their marketing success on Pinterest. Bob has spent his in digital marketing as a brand manager at Procter & Gamble and as Chief Strategy Officer of Possible Worldwide.
– Krishna De, an award winning digital communications strategist and mentor. She is a regular commentator the media and her expertise in digital and social marketing is featured in several highly acclaimed books and she is a sought after speaker and conference moderator at events across Europe.