Among destinations included in the study, Amazon Sites and Apple.com Worldwide Sites showed more globally distributed audiences compared to most other brands in the study.
Amazon Sites attracted 35.4% of its audience from North America, while Europe contributed 31.8% of visitors and Asia Pacific accounted for 24.1%.
Similarly, Apple.com Worldwide Sites attracted 32.0% of its visitors from North America, while Europe contributed 29.6% of visitors and Asia Pacific accounted for 24.9%.On the other hand, China’s Alibaba.com Corporation (85.7% and Japan’s Rakuten, Inc. (72.7%) reach sourced the vast majority of their traffic from the Asia Pacific region.
Of the 10 selected sites, MercadoLibre showed the strongest concentration of visitors from a single region with 93.3% of its audience from Latin America, where it ranked as the top retail player in the region.
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