What support do you give your children about managing their personal brand online?
My three daughters aged 11 and under all have personal blogs, one has a Twitter account, and two of them have created podcasts and video content that have been posted online.
They have also been members of social networking sites for some years such as the Disney social network Club Penguin.
But these have all been undertaken with supervision of myself and my husband.
I read with interest and concern about the use of the Internet in terms of young people promoting their personal brand today through an infographic from Axa who had conducted the research in the UK – Axa are looking for five “exceptional people” as they describe them aged 11 to 18 who want to succeed, whether it’s in sport, enterprise, the arts, science, or in the community as part of their AXA Ambition Awards.
Here is what their survey identified in their survey of 11-18 year olds:
- 90% of them use social media sites
- 75% of them use social media sites to keep in touch with family and friends
- 36% use social media sites to tell people about themselves – this increases to 42% when they reach 17-18 years of age
- 1 in 5 believe that using a professional picture is the best way of improving their professional image online
- 21% make friends with people they don’t know
- 18% exaggerate about social acivities
- 14% add ‘cool’ people to their contacts
- 12% exaggerate about their personal details.
It left me wondering what guidance do young people get generally about how they manage their online reputation? That’s why I am working on a couple of projects specifically about this are at the moment – more of those in the forthcoming months.
Here is the infographic from the study.