If you are using Instagram in your visual content marketing you will be aware of an announcement that was made last week by the company that they will be launching advertising on Instagram in the US.
We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.
Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.
We’ll also make sure you have control. If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.
Taking a look at the comments on their own Instagram post you can quickly see that Instagramers did not take too well to this announcement and there were even comments about why not make the app a paid product so that it could be without adverts.
Advertising is already happening on Instagram but you might not have realised it.
Just take a look at some of the content from brands and celebrities who are promoting their products – for example this video from Jamie Oliver has effectively been put together with content from his recent TV show and he has been promoting the book for the TV series in his recent posts.
And I recently came across the organisation who produced the infographic below who offer a service to connect brands to people with large Instagram followings to post updates about the brand to their accounts to help organisations promote and advertise their products and build their following.
Brands could approach people in their network to promote content as they do on other platforms independently of services such as this compent – I am hoping that those people posting sponsored content do disclose that they are sharing sponsored content in their posts.
Advertising on Instagram is coming to a smart phone near you soon – let’s just hope that the way they are executed does not distract from the great content people are sharing and it will mean that marketers need to continue to improve their skills in visual content creation.