If you are a non profit I am sure you are looking for new ways to raise awareness for your organisation and attract volunteers or donations.
Here is a great example of the Anthony Nolan association doing that in the UK.
Over on their Facebook Page they posted this great image of a ‘collection box’ but designed as a sofa.
They comment that:
- Right now, there’s £42.9m in loose change down the back of the nation’s sofas
- Just think how many lives we could save with that!
- Don’t let your change disappear behind your cushions.
Pop it in a ‘Sofa of Change’ collection box instead – and help us provide more lifesaving transplants.
I recall the Anthony Nolan association from when I lived in the UK. Their goal is to save the lives of people with blood cancer by matching them to people willing to donate their blood stem cells for lifesaving transplants.
Apparently only 30% of suitable doners can be found within a family. In 2009/10 Anthony Nolan found 937 matches.
You will find the organisation active through social media on Twitter, Facebook, Flickr and their blog.
Learn more about their cause through this video – again a great execution explaining how you can become a stem cell donor.
If you are in the UK and want to get involved as a stem cell donor contact Anthony Nolan at http://www.anthonynolan.org