This last week Periscope announced that now Periscope landing pages are available for all users.
One of the challenges of Periscope has been how to promote your profile on Periscope to those people who do not have an account on the platform.
While it has been possible to watch live streams on the web, because there is no ability to schedule a Periscope or embed the forthcoming live stream on your website (unlike with Meerkat), there has been no easy way to direct people to watch you live other than advising them to watch for the link you share to Twitter or more recently to your Facebook profile. There are other ways to share to your Facebook Page, however in my experience this approach can reduce your reach in the news feed.
However now we have a URL that we can direct people to you can promote in advance – find my Periscope profile here.
On the landing page for your Periscope URL you will be able to see your:
- Number of followers and number of people following you
- Number of hearts you have received
- A live link to wherever you direct people – for example mine directs to a page with free Periscope tutorials
- Any replays that are still current.
This is an example of what you see on a Periscope landing page.
If there is a replay available then this can be played on the web as you will see in the image below.
The Periscope landing page can also been viewed on mobile devices.
You can now use your Periscope URL in your pre-promotion of your live streams – for example see this trailer I shared to Twitter where I reference my Periscope URL to encourage people to follow me on Periscope for the forthcoming live stream I would be delivering – I created the video on my iPhone.
You can find a slide deck of the presentation here covering seven ways to attract more followers on Perisscope by promoting your custom URL and Periscope landing page.
And if you prefer a super fast Gif then check this out.
Seven Ways To Attract More Periscope Followers By Promoting Your Periscope URL And Landing Page
You can watch a short video of my seven tips on YouTube In summary here are my seven tips:
- Consider adding your Periscope URL to your Twitter bio
- Add your Twitter URL to your website or blog – you will see a link to my Periscope URL in the side bar of my site, my page with Periscope training resources and even in this article
- Add your Periscope URL to your YouTube cards to drive people to your profile
- Include a call to action to follow you on Periscope in your email footer
- Add your Periscope URL to your business cards – you may even want to create a specific card to promote your live stream profile
- Include your Periscope URL in your other social networks – for example I mention mine on my Facebook cover image
- Don’t forget to include your Periscope URL in your offline marketing materials for example your flyers, shelf talkers, menu’s, window signs – the list is endless
- A bonus tip is to promote your Periscope URL in your pre-livestream promotions as I did with the video trailer so that people can easily find you on their web browser if they do not want to use the Periscope app.
How do you plan to use your Periscope URL to help you promote your presence on the platform and attract more followers? what other suggestions would you add?
For more live stream tips about using Periscope you can see my free Periscope for business training resources here and learn how we can work together to enhance your knowledge and experience of live streaming – I deliver in-house programmes and one to one mentoring.