- 39% of B2B decision makers had used a micro-blog (like Twitter) in the last month
- 60% had used a social network compared to 50% for the average internet user
- Conversations on a social network led the category of what most influenced all decision makers at 15%, while direct mail was second at 13%
- Social network usage among decision makers increased from 41% to 60% from July 2009 to July 2011
- Micro-blogging grew from 21% to 39% between July 2009 and July 2011
- Chinese B2B decision makers have increased their usage of social media from 31% to 60% over the past two years.
If you are a B2B marketer hopefully these statistics will be of use when encouraging your leadership team to conside social media communications as part of your lead generation programme.