I previously referenced a brand using SnapChat in their marketing and this week Betfair announced that it will trial the visual content marketing platform for photomessages offering exclusive odds.
Marketing week reported:
Betfair will distribute an exclusive ‘enhanced double’ offering on the social platform on the morning of Saturday’s Premier League fixtures: rather than the current odds, the offer will allow customers to place a maximum £10 bet at an exclusive enhanced price.
Betfair are the first betting company to use the platform.
SnapChat does not have a web profile for brands so if you plan to use the photomessaging site then you need to promote the platform through your other communications to encourage people to find and collow you in the App. Betfair tweeted to add ‘betfairofficial’ on SnapChat using their Twitter account an example of which you can see above.
Users will be sent a unique URL and information about a double odds offering for this Saturday’s Chelsea vs Everton and Crystal Palace vs Manchester United games, with the first 500 customers to place a bet using the URL benefiting from the enhanced odds; this offer will be exclusively available on SnapChat.
For more resources on how to use SnapChat for marketing follow my Pinterest board with marketing tips and case studies for marketing with SnapChat.
Update 24 February 2014 – I followed Betfair on SnapChat so managed to capture a screenshot of their promotion that you can see below.