UPDATE 7 APRIL 2010: YOU CAN ACCESS A 20% DISCOUNT AS A MEMBER OF MY COMMUNITY AS I AM ONE OF THE ORGANISERS OF THIS EVENT – JUST USE “SOCIALAPRIL” WHEN YOU BOOK YOUR PLACE
UPDATE 8 APRIL 2010: An additional speaker has been added: Donal Rice of the Centre for Excellence in Universal Design, NDA, will be talking about ‘Making online audio & video accessible to all – how to reach a bigger audience’
I’m just off a conference call planning an event that the Social Media Working Group of the Irish Internet Association are working on – all about online video and audio.
If you are considering exploring using video and audio content as part of your communications and marketing this is a must attend event as the case studies and companies represented I am sure will inspire you. We’ll be talking about planning, production, distribution, monetisation and measurement of online audio and video.
The event is taking place in Dublin on 22 April 2010.
Here’s the outline of the programme:13.30 – Welcome and introductions 13:40 – Lucy Campbell, Marketing Manager will be talking about the RTE Player (if you have not downloaded it to your iPhone yet I highly recommend you do so) 14:10 – Aoife Mahon and Gina McCrudden will be talking about online audio podcasts at RaboDirect and the impact to their business 14:40 – Fred Caballero of Channelship will be talking about creating online videos on a budget for your small business 15:40 – Peter O’Neill of Mason Hayes and Curran will be talking about the legal considerations of online audio and video and their podcasts they have been recording and distributing for their legal practice
16:10 – Making online audio & video accessible to all – how to reach a bigger audience – Donal Rice, Centre for Excellence in Universal Design, NDA
16:40 – Sebastien Missoffe of the YouTube EMEA team talking about the benefits and tips of using YouTube as part of your online video distribution including the options for advertising on YouTube17:00 – Panel Q&A
Oh did I mention there are also going to be some prizes of high definition video cameras – more details to be announced on that soon.
How much will it cost? Well just €45 for members of the IIA and €75 for non members. (Remember to use ‘SocialApril’ to avail of the 20% discount on these fees).
I’ve been using online video and podcasts in my business for the last 5 years and I’ve found that they not only assist me in lead generation but also have resulted in bottom line profit for my organisation. So will you join me if you’re looking to boost your business using these platforms.
Believe me online video and podcasting has never been as easy and inexpensive as it is today.
All the details of how to book the online video and podcasting workshop are online at the IIA website.