How might you go about launching a new offer to the market for your product? Well here is an idea that has been implemented by Bord Gais Energy and I was lucky enough to be a recipient.
Earlier this week, Bord Gais Energy launched an offer relevant for new electricity customers giving them a 10 per cent discount and €100 off their bill if they sign up to their Level Pay programme and paperless billing.
The offer allows customers to choose when they want to use the €100 off at a time that suits them.
In addition, they are offering a special offer to their current customers and all customers can access their energy rewards club.
As part of the launch, one of the activation elements of their campaign was to send what I am calling a ‘love letter’ to some online influencers – you can see an image of the note I received below. The letter accompanied a gift box with a soft toy, a blank Valentine’s Day card, a box of chocolates and an artificial rose that could be gifted to someone. I actually gave mine to a family friend.
In addition, as part of the campaign, Bord Gais Energy have also encouraged people to share Valentine’s Day messages on Twitter using the hash tag #LoveBGE and were providing people with opportunity win a variety of gifts from jewellry to theatre tickets.
With the press release about the new offer, there were details of research that Bord Gais Energy had undertaken about how the Irish love Valentine’s Day – you can see an infographic with some of the data that I created below.
Getting engaged, giving birth and meeting a partner for the first time were top of the list of the most memorable Valentine’s Days that were reported. And if you are wondering what the weirdest presents were that people revealed they had received, they were a bag of prawns, a framed photo of a sheep and a stuffed duck!
Unfortunately I do not know how many participated in the survey or how it was completed.
I hope you had a great Valentine’s Day this year and perhaps you were one of the people who were lucky enough to win one of the Bord Gais Energy gifts today. Thanks to Bord Gais Energy for making my Valentine’s Day memorable this year – I know our friend really appreciated the unexpected gift.