Over the years I have tried so many social marketing tools and app I have lost count. Every week there are new tools to explore, promising us the opportunity to save time or become a more effective marketer.
I personally dislike articles that refer to ‘the top 25 apps you need for your social media marketing’ or something similar. I just do not have the time to test every tool recommended.
So as a creature of habit, I stay with trusted favourites, though each week test out at least 5-1o new apps and tools to see if they are worth using or referencing to clients.
One of the tools I have used in the past is Buffer and I know a lot of people enjoy using the tool.
But here is why it never worked for me. In the early release you had no option but to go with their short link tool, and I want to use my own to track my results. It also did not offer me the breadth of functionality for managing Twitter that I had come to rely on from Hootsuite.
However, I have been converted to wanting use Buffer and have invested in their pro account.
I received an email as a user (or at least a previous registrant) with details of their most recent update – the ability to use Buffer with your Linkedin Company Page.
I had the perfect excuse to try out the new app as I was delivering an inhouse workshop about LinkedIn for business tomorrow.
So I logged back into my Buffer account – having resent the password as I had forgotten it – and what I found was terrific.
I can now using Buffer app:
– Post or schedule an image post to my Facebook Page
– Post or schedule an image post to my Google Plus Page including adding formatting and hashtags (these types of posts are essential for effective visual content marketing)
– Post or schedule an update to my LinkedIn Company Page and I can amend the title and call to action
– and for all the services I integrate, I can set it so it posts using my own short URL without it changing to a Bit.ly or other short link tool – you need to set this for each platform you set up to post content to.
You can also add your Twitter account, invite team members and there is a bookmarket so you can curate and schedule content as you discover it.
Here is an example of what it looks like when you post an update to your Google Plus Page in the Buffer app:
This is a screen shot of how the Google Plus Page post looks when you have published it using Buffer app:
This is an example of how posting an updateto your LinkedIn Company Page will look in Buffer app:
One thing I did notice is that when I posted a second time to my LinkedIn Company Page the option of the image preview did not appear. I refreshed my browser and I then rectified the issue.
You will also see a history of your posts in Buffer app.
I did have one problem that I needed support with and the Buffer team were very efficient in responding to my question which was great.
There is no sign of a Pinterest scheduling tool yet – now that would be awesome!
It just goes to show that sometimes it is worth re-visting tools that you once tried and discarded. I should add, I will still be using Hootsuite for their terrific Twitter search tool and the many other terrific features they have.
If you decide to investigate Buffer app do let me know what you think. Or what tools are in your essential visual content marketing toolbox?
Photo source Tambako on Flickr