You are probably already aware of how important it is to add captions to your social videos, for example on Facebook as many people are watching with the sound off – learn more in this article about tips for successful video marketing on Facebook.
I have previously covered a number of different ways to add captions to videos in previous tutorials, for example using the software editing tools you may already have access to (in my case I use Camtasia), using mobile apps that provide captioning features, using the captioning features offered by Facebook and YouTube, and using third party paid and free tools.
But sometimes you just need to have a really quick way of adding captions. I also know some people have not yet invested in video editing tools and don’t like editing video on a mobile device.
That is where the latest tool from Kapwing comes in – I previously cvovered how you can use Kapwing to create stop motion videos on your desktop with the browser based tool they offer.
The new feature for captioning videos is really easy to use. Make sure that you use Chrome as your browser on Kapwing, where you will see the option to add captions.
You can then add a url for your video, or as I did, you can upload the video. This is really a tool for short videos so you will find it probably will not work for a 30 minute live stream replay.
Once you open the Kapwing captioning tool you will have the option to position captions at different points in the video – just click to edit the sub title and decide how long you want the caption to be on screen then add additional subtitles.
You can see the steps I followed in the screen shot below:
- Adding the words for the caption
- Choosing the length of time I want the caption to appear on the video
- Adding another caption to the video
- Creating the video – note you will see that it says there will be no watermark on the video as I have access to thepaid version of the tool. As I mentioned in my previous Kapwing tutorial, you can pay a small fee for one video download without the Kapwing watermark or subscribe to the monthly plan which allows you to use the other Kapwing tools for unlimited downloads (currently $10 a month).
Once the video with your captions has rendered you can download your video to your desktop or open a link to share the video.
This is a great little tool for your social videos for example if you are creating a quick video for Twitter which does not have the option to create captions when using Twitter Media Studio or if you have captioned your video using Facebooks captioning tool as the captions are not hard coded into the video and you can not currently export an SRT file with captions from Facebook.
While the style of captions is limited, I think many entreprenuers and communications professionals will find this a helpful resource for video marketing success.
I am hoping the Kapwing team will continue to develop the tool with some different captioning styles and and the option to download an SRT file with captions too in case you want to use them in other ways.
If you want to ask me a question about integrating video into your communications you can schedule a meeting with me here.
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What is your faviourite easy resource to use for captioning your videos? Make sure you subscribe to the blog to learn about additional video editing tools I use and recommend.