Have you considered using Amazon Flash Briefings as a way to engage with new audiences? I have been including Flash Briefings in the workshops I deliver to communications professionals and have mentioned them to business contacts and clients. However organisations seem to be slow to adopt the platform. I thought I would therefore reach out to some friends … [Read more...]
Articles, resources and tutorials to help you integrate digital marketing, social media marketing, mobile marketing, live streaming and content marketing to improve your online visibility and attract more leads to your business.
Have you ever wondered how to achieve an engaging background for your live streams without having to go to the expense of installing a green screen or have a 'set' in a studio or your office that you can use for all your online live streams and meetings? You might wonder why having a relevant and professional background matters? Only recently on an episode … [Read more...]
If you are using Instagram for your marketing, you will know that for personal and business accounts you have one active link in your bio. As you are not able to add a live link into the description of the post, many people put a comment in their post to say that there is a link in the bio. Over the last few years we have seen a number of tools launch that … [Read more...]
As we come to the end of the year, I thought it would be appropriate to share a case study of what I think is the most creative use of live streaming of 2018. If you have attended my communications workshops or watched my weekly Live Stream Insiders show, you will have heard me talk about this example from the Chartered Management Institute in the UK and … [Read more...]
Have you ever wanted to quickly create a poll and ask for peoples feedback, for example inviting your community to choose a topic for your live stream or webinar, asking your colleagues to choose a location for your next off-site meeting, or engaging with your employees about their feedback on a recent organisational announcement? There are lots of … [Read more...]
Over the years I have written several articles on how to use Canva for your social media communications. As it is such a helpful free platform, I thought I would revisit the tool to highlight some features that will help you be more effective and efficient with your workflow when creating content for your internal or external communications, especially if … [Read more...]