Have you been meaning to implement HTTPS on your website? Well now it is critical if you want to be seen as a trusted source for your site visitors. In a recent announcement Google has confirmed that when users visit HTTP sites on Chrome they will be marked as "Not Secure" from July 2018 with the release of Chrome 68. If you are wondering if … [Read more...]
Articles, resources and tutorials to help you integrate digital marketing, social media marketing, mobile marketing, live streaming and content marketing to improve your online visibility and attract more leads to your business.
If you are a nonprofit organisation or charity why is looking to build awareness for your campaigns have you considered using a chatbot? Here is an example from Wateraid who developed a chatbot for their Untapped winter campaign on Facebook. Rather than integrating the chatbot with their Facebook page, they created a separate page for the chatbot. The … [Read more...]
Over the last ten years when I have incorporated live video and audio into my digital communications workshops and documented examples of organisations through my tutorials about live streaming, there are times when live streaming an event or specific content is considered a little more challenging in terms of managing the response from the audience. I know … [Read more...]
In my weekly live stream shows where I cover the latest trends in technology and case studies of live streams being used by organisations and entrepreneurs, I have frequently covered how they are bing used by musicians. Back in 2016 I covered how Barry Gibb of the Bee Gees pre-launched his last album on a 360 live stream hosted on YouTube. Elton John has … [Read more...]
If you are using live streaming as part of your communications, you may have wondered if your live stream always has to be live, or can you live stream a pre-recorded video? Over the years, we have seen this tactic being used for webinars where people can watch an 'evergreen' webinar that was previously recorded. It is actually a way many webinar … [Read more...]
Are you active online perhaps posting to a number of different blogs, websites and social media channels? How do you make it easy for people to find and follow your great content? Sometimes you need to point people to a hub of links - for example in your email footer, on your business card or a post or link in a social media profile. If you have a … [Read more...]