In my weekly live stream shows where I cover the latest trends in technology and case studies of live streams being used by organisations and entrepreneurs, I have frequently covered how they are bing used by musicians. Back in 2016 I covered how Barry Gibb of the Bee Gees pre-launched his last album on a 360 live stream hosted on YouTube. Elton John has … [Read more...]
Articles, resources and tutorials to help you integrate digital marketing, social media marketing, mobile marketing, live streaming and content marketing to improve your online visibility and attract more leads to your business.
If you are using live streaming as part of your communications, you may have wondered if your live stream always has to be live, or can you live stream a pre-recorded video? Over the years, we have seen this tactic being used for webinars where people can watch an 'evergreen' webinar that was previously recorded. It is actually a way many webinar … [Read more...]
Are you active online perhaps posting to a number of different blogs, websites and social media channels? How do you make it easy for people to find and follow your great content? Sometimes you need to point people to a hub of links - for example in your email footer, on your business card or a post or link in a social media profile. If you have a … [Read more...]
Have you ever wondered how people are live streaming pre-recorded content? It may be that they are using tools such as Wirecast, vMix or BlueJeans (the latter two are tools I use for live streaming). I recently noticed a new feature had been added to a live stream tool I occasionally use that works in your browser and allows you to live stream pre-recorded … [Read more...]
When was the last time you checked your privacy settings on LikedIn? If it is some time ago, you may not realise there is a new setting related to the Resume Assistant feature. In November 2017, LinkedIn announced that with this feature you will get the inspiration and resources to craft a compelling resume directly within Microsoft Word, and you'll see … [Read more...]
If you are posting content to your social media channels, it is likely that you have tested and are using social media management tools to help you manage your content calendar. I use a number of tools and as they work for me, I don't usually investigate others as many of the platforms that have been released over the years are often more of an investment … [Read more...]