Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
I have always been a fan of the work by David Meerman Scott, and I consider him an online friend as we have connected many times over the years. Several years ago he generously featured one of my case studies in his book 'World Wide Rave'. We have never had the opportunity to meet in person although we have connected virtually, and his is one of the few … [Read more...]
As it is that time of year when we are getting the kids ready to get back to school, as a working Mum I am thankful for any shortcuts and time saving tips. The girls are very helpful around the house and all have their chores - and that includes helping in the kitchen, and increasingly being able to prepare meals themselves. For some of the examples of what … [Read more...]
If you are still unsure about whether you should use a blog to support your small business here is a low cost resource to help you learn how blogging can be an integral part of your marketing. The Kindle ebook 'The Power Of Blogging For Small Business Owners' is based on a webinar and is a transcription of the live event hosted by Sarah Santacroce and … [Read more...]
Are you still wondering what all the fuss is about Twitter? If you want to explore using Twitter then check out the latest ebook from Irish based entrepreneur Karen Brown 'How To Go From Twitter Newbie To Expert In 7 Days' which covers 21 tips to undertake over 7 days. Karen sent me a message on Twitter asking permission to use my Twitter bio in her new … [Read more...]
I have mixed thoughts on social marketing influence ranking tools. On the one hand I do not personally like them as a way to calculate influence based, for example, on the number of followers someone has on social networks and the number of shares their content gets is only one part of determing influence. Someone may not have a high score on a social … [Read more...]