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Marketing The Moon and what B2B marketers can learn from the Apollo space mission

05/06/2014 By Krishna De 1 Comment

Marketing The Moon and what B2B marketers can learn from the Apollo space mission

I have always been a fan of the work by David Meerman Scott, and I consider him an online friend as we have connected many times over the years. Several years ago he generously featured one of my case studies in his book 'World Wide Rave'. We have never had the opportunity to meet in person although we have connected virtually, and his is one of the few … [Read more...]

Filed Under: Articles, Book Reviews, Content Marketing, Content Marketing And Social Media Tips, Influencer marketing, Marketing Infographics, Personal Branding, Social Business, Visual Marketing Tagged With: Apollo Space Programme, B2B marketing, Brand journalism, David Meerman Scott, Employee ambassadors, Marketing the Moom, Real time marketing, Riahcrd Jurek, Storytelling for marketing

Lunch Box Love – Flip, Pick, and Pack printable book by Melissa Taylor – helping you and your kids prepare healthy school lunches

30/08/2013 By Krishna De Leave a Comment

Lunch Box Love – Flip, Pick, and Pack printable book by Melissa Taylor – helping you and your kids prepare healthy school lunches

As it is that time of year when we are getting the kids ready to get back to school, as a working Mum I am thankful for any shortcuts and time saving tips. The girls are very helpful around the house and all have their chores - and that includes helping in the kitchen, and increasingly being able to prepare meals themselves. For some of the examples of what … [Read more...]

Filed Under: Articles, Book Reviews, Featured Articles Tagged With: Back to school, Book review, Imagination Soup, Lunch Box Love - Pick Flip and Pack, Melissa Taylor

Kindle Ebook The Power of Blogging For Small Business Owners

26/07/2013 By Krishna De 3 Comments

Kindle Ebook The Power of Blogging For Small Business Owners

If you are still unsure about whether you should use a blog to support your small business here is a low cost resource to help you learn how blogging can be an integral part of your marketing. The Kindle ebook 'The Power Of Blogging For Small Business Owners' is based on a webinar and is a transcription of the live event hosted by Sarah Santacroce and … [Read more...]

Filed Under: Articles, Book Reviews, Business Blogging, Content Marketing, Featured Articles Tagged With: Content Marketing, Denise Wakeman, Ebook, Kindle, Sarah Santacroce, The Power of Blogging For Small Business Owners

Book Review – How To Go From Twitter Newbie To Expert In 7 Days

14/07/2013 By Krishna De Leave a Comment

Book Review – How To Go From Twitter Newbie To Expert In 7 Days

Are you still wondering what all the fuss is about Twitter? If you want to explore using Twitter then check out the latest ebook from Irish based entrepreneur Karen Brown 'How To Go From Twitter Newbie To Expert In 7 Days' which covers 21 tips to undertake over 7 days. Karen sent me a message on Twitter asking permission to use my Twitter bio in her new … [Read more...]

Filed Under: Articles, Book Reviews, Social Business, Social Media Ireland, Twitter Tagged With: Book review, Hoe to get started using Twitter, How To Go From Twitter Newbie To Expert In 7 Days, Marketing with Twitter, Twitter for personal use, Twitter Marketing For Dummies

Book Review of Klout Score: Social Media Influence How to Gain Exposure and Increase Your Klout

12/07/2013 By Krishna De 1 Comment

Book Review of Klout Score: Social Media Influence How to Gain Exposure and Increase Your Klout

I have mixed thoughts on social marketing influence ranking tools. On the one hand I do not personally like them as a way to calculate influence based, for example, on the number of followers someone has on social networks and the number of shares their content gets is only one part of determing influence. Someone may not have a high score on a social … [Read more...]

Filed Under: Articles, Book Reviews, Social Business Tagged With: Andrea Updyke, Klout, Klout Score Social Media Influence How to Gain Exposure and Increase Your Klout, Mark Schaefer, Social Influence, Susan Gilbert

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

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