Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Over the years I have tried so many social marketing tools and app I have lost count. Every week there are new tools to explore, promising us the opportunity to save time or become a more effective marketer. I personally dislike articles that refer to 'the top 25 apps you need for your social media marketing' or something similar. I just do not have the … [Read more...]
If you are developing your content marketing plan you will be considering how to measure the impoact. This infographic is a useful introduction to what to consider in relation to developing your ontent marketing goals around the areas of building awareness of your organisation, products or services awareness, getting people to consider your consider your … [Read more...]
If you are using the Pinterest bookmarket you may have noticed a change today. The Pinterest bookmarket can be found here and you can drag it to your browser toolbar. The change to the tool means that when you look to share a page, the images that are available to share to Pinterest also show the size of the image and include an annotation saying the … [Read more...]
Here is an interesting content marketing idea for you to implement in your business. I recently posted the example of using a landing page to attract leads to access your infographic and therefore also build your email data base and list. Here is another example where the organisation posted an infographic but to build their list they offered a … [Read more...]
In this infographic from My Clever Agency you will see some helpful tips for constructing your sociual media posts. I would just add that you need to be cautious when posting based on times that people recommend are the 'best times to post' - ths differs by country and sector, so I encourage you to learn more about your followers on the different social … [Read more...]
Here is an example of infographic where a marketer used a landing page to give access to an infographic to build his list. Here is an example of the landing page. The one thing to be aware of is that that you may frustrate people who can then easily find the same content on your blog - they may feel they were 'tricked' into giving an email address to get … [Read more...]
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