As we come to the end of the year, I thought it would be appropriate to share a case study of what I think is the most creative use of live streaming of 2018. If you have attended my communications workshops or watched my weekly Live Stream Insiders show, you will have heard me talk about this example from the Chartered Management Institute in the UK and … [Read more...]
Content Marketing Tutorials And Resources
Content marketing articles, resources and tutorials to help you integrate content marketing to improve your online visibility and attract more leads to your business.
Below you will find articles related to this category.
You can also find recommended tools and technology that you may wish to invest in to enhance your content marketing.
You can schedule a meeting with me to discuss your content marketing and inbound marketing challenges.
Have you ever wanted to quickly create a poll and ask for peoples feedback, for example inviting your community to choose a topic for your live stream or webinar, asking your colleagues to choose a location for your next off-site meeting, or engaging with your employees about their feedback on a recent organisational announcement? There are lots of … [Read more...]
Over the years I have written several articles on how to use Canva for your social media communications. As it is such a helpful free platform, I thought I would revisit the tool to highlight some features that will help you be more effective and efficient with your workflow when creating content for your internal or external communications, especially if … [Read more...]
If you have been looking for a free and easy solution to create memes from your images, videos or gifs on desktop then read on for a tutorial about a new tool that is available to us to use and is un-watermarked. In the visual marketing programmes I deliver for internal and external communications professionals, one of the challenges cover is how to get … [Read more...]
Have you considered using live streams for 'town hall' style events? That is the use case that the new live stream platform Talkin has been developed around which they call a live Twitter Townhall app. The platform was developed to deliver video to any user under 1 second latency so it it is pretty close to real time live video. What I was particularly … [Read more...]
With constant changes in the algorithm of social media platforms, you might be wondering what actions you can take to help you get more visibility for your campaigns? Here are five tips to help you optimise your communications plans for your next campaign beyond the ‘usual advice’ of: posting strategically at times and on platforms where your audience … [Read more...]