Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
How to use live streaming with Periscope and Meerkat for content marketing to promote your business and attract more leads, clients and customers, including best practice tips, tools and training for am UK and Ireland Periscope expert and Meerkat expert
If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point. Facebook recently introduced this feature for live stream replays and video hosted on their platform. YouTube has had this feature for … [Read more...]
This week on the Live Stream Insiders there were a number of interesting case studies using Facebook Live, YouTube live and Periscope including examples of 360 live streams. You can watch the replay of the Live stream Insiders show lower down in this article, or on YouTube. Every week on the show we cover the latest live video news, case studies and live … [Read more...]
Increasingly with the ease of access of using live video especially from mobile devices, I am noticing more people using live video at events. This may be the organisers, sponsors, attendees or the speakers. Some event organisers may be a little nervous of this approach, especially if the event is a paid conference. They may worry that no one will be … [Read more...]
You may have seen some individuals and organisations broadcasting Periscope live streams recently which seem to have more of a look and feel of a TV show or a live stream with pre recorded content and even banner graphics - and you can tell this is not because they have been pointing their camera at a screen. The reason we are seeing these types of streams … [Read more...]
One of the challenges when you are watching a live stream on Periscope is that the comments fly by really fast. This is a challenge whether you are the moderator of a live stream on Periscope or if you are the live streamer. This is where a free Chrome extension can help called BroadcasterPro. There have been other tools developed over the last eighteen … [Read more...]
Recently on my weekly live video show I talked about a competition hosted by a US brand on Periscope. The objective for them was to really build more visibility of their brand on National Chicken Wing Day in the US. As I discussed in the show, they did grow their followers on Periscope as followed the brand account for the opportunity to win … [Read more...]