Krishna De's Digital Marketing Insights
Content Marketing, Social Media, Live Video And Online Reputation Management
How to use live streaming with Periscope and Meerkat for content marketing to promote your business and attract more leads, clients and customers, including best practice tips, tools and training for am UK and Ireland Periscope expert and Meerkat expert
This week on the Live Stream Insiders there were a number of interesting case studies using Facebook Live, YouTube live and Periscope including examples of 360 live streams. You can watch the replay of the Live stream Insiders show lower down in this article, or on YouTube. Every week on the show we cover the latest live video news, case studies and live … [Read more...]
Increasingly with the ease of access of using live video especially from mobile devices, I am noticing more people using live video at events. This may be the organisers, sponsors, attendees or the speakers. Some event organisers may be a little nervous of this approach, especially if the event is a paid conference. They may worry that no one will be … [Read more...]
You may have seen some individuals and organisations broadcasting Periscope live streams recently which seem to have more of a look and feel of a TV show or a live stream with pre recorded content and even banner graphics - and you can tell this is not because they have been pointing their camera at a screen. The reason we are seeing these types of streams … [Read more...]
One of the challenges when you are watching a live stream on Periscope is that the comments fly by really fast. This is a challenge whether you are the moderator of a live stream on Periscope or if you are the live streamer. This is where a free Chrome extension can help called BroadcasterPro. There have been other tools developed over the last eighteen … [Read more...]
Recently on my weekly live video show I talked about a competition hosted by a US brand on Periscope. The objective for them was to really build more visibility of their brand on National Chicken Wing Day in the US. As I discussed in the show, they did grow their followers on Periscope as followed the brand account for the opportunity to win … [Read more...]
Have you noticed when watching some Facebook Live replays or replays of live streams on YouTube that they have captions playing so that you can understand the content even if the sound is not playing? That is enabled through closed captions. Closed captions are essential for viewers who are deaf or hard of hearing however, captioning has become an even more … [Read more...]
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