Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
As we come to the end of the year, I thought it would be appropriate to share a case study of what I think is the most creative use of live streaming of 2018. If you have attended my communications workshops or watched my weekly Live Stream Insiders show, you will have heard me talk about this example from the Chartered Management Institute in the UK and … [Read more...]
Have you ever wanted to quickly create a poll and ask for peoples feedback, for example inviting your community to choose a topic for your live stream or webinar, asking your colleagues to choose a location for your next off-site meeting, or engaging with your employees about their feedback on a recent organisational announcement? There are lots of … [Read more...]
Have you considered using live streams for 'town hall' style events? That is the use case that the new live stream platform Talkin has been developed around which they call a live Twitter Townhall app. The platform was developed to deliver video to any user under 1 second latency so it it is pretty close to real time live video. What I was particularly … [Read more...]
With constant changes in the algorithm of social media platforms, you might be wondering what actions you can take to help you get more visibility for your campaigns? Here are five tips to help you optimise your communications plans for your next campaign beyond the ‘usual advice’ of: posting strategically at times and on platforms where your audience … [Read more...]
Having worked with the marketing and communications teams of several universities over the years, I am always interested in terms of how colleges are using digital and social media in terms of student recruitment. This year I had an additional vested interest, as my daughter had applied to university, so I have been even more accutely tuned into campaigns … [Read more...]
Earlier this year I shared about a new feature being introduced to Facebook Groups called Facebook Watch Parties - you can read the tutorial here. Facebook is continuing to test this and in the article below you will see screen shots of what you can expect when you get access to this feature for your Facebook Groups. Firstly, in your Group you may see an … [Read more...]
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